Bus 101: Lecture 3 Flashcards
1
Q
Key identification statement should be…
A
not too narrow, not too broad
1
Q
systems thinking
A
a discipline for seeing wholes.
It is a framework for seeing interrelationships rather than things, for seeing ‘patterns of change’ rather than ‘static snapshots’.
2
Q
SWOT
A
Strengths, Weaknesses, Opportunities, Threats
3
Q
PESTEL
A
Political, economic, social, technology, environment, legal
4
Q
PESTEL analysis
A
A macroenvironment tool that can impact an organization or issue
