Bus 101: Lecture 2 Flashcards
Garbage in, garbage out
an analysis with bad data leads to bad results.
Types of analytics:
descriptive, diagnostic, predictive, prescriptive
Descriptive analytics
an analysis of historical data.
used to analyze what happened in the past to guide future decisions.
Diagnostic analytics
why something happened.
Analysis paralysis
Overthinking the problem to the point where you can’t make a decision.
Predictive analytics
predict what will happen next.
Prescriptive analytics
takes descriptive, diagnostic, and predictive analytics to evaluate the outcomes of future decisions.
Communication is only successful when…
then receiver understands an idea as the sender intended it.
Academic writing
used to create and spread knowledge; intended to demonstrate what you have learned
Business writing
used to solve problems; intent is results oriented
to give effective feedback…
balance your content between motivational and critical.
Business communication is…
concise (does not waste readers time).