Bus 101: Information Literacy Flashcards
Primary research
new research collected by you; carried out to answer specific issues or questions; involves interviews, questionnaires, surveys for individuals or small groups.
Secondary research
information previously researched for other purposes & publicly available, not initially collected by you.
CRAAP
currency, relevance, accuracy, authority, purpose
CRAAP: Currency
is this info up to date, or the date you need?
CRAAP: Relevance
is it directly related to your topic?
CRAAP: Accuracy
can you verify this information?
CRAAP: Authority
does the author know what they are talking about?
CRAAP: Purpose
why did they write this?
Industry
a specific group of companies or businesses within a sector.
Sector
a large segment of the economy.
Example: Hospitality Sector
Use google for…
government websites, product information, press releases
Use the library for…
articles and news, market research reports, industry research reports, investment reports, books.
Bibliographic research
Databases that bring together a variety of academic, professional, and news articles. In business, these databases may also include reports.
Non-bibliographic research
Databases that bring together a variety of reports, data, and statistics. These databases are organized slightly differently and don’t always contain articles.
Harvard Business Review
presents analyses of management problems and helpful commentary on advanced thinking and practice in all fields of management and administration.
Industry trade associations and publications
can be very useful in that they are usually written by practitioners and are specialized in one sector, industry, or sub-industry.
Market research
information about customers, competitors and emerging trends that helps companies make strategic planning decisions about marketing and selling their products and services.
Consumer characteristics
Information about consumers of particular products/services (i.e. age, income, education, preferences, and spending patterns). This information is used to determine WHO your market is.
Demographic statistics
Used to help determine the SIZE of your market. (i.e. how many people in Edmonton match the consumer characteristics of your product/service).
TAM SAM SOM
Total available market (who can potentially buy), serviceable available market (who can my product reach), serviceable obtainable market (who are the most likely buyers).
