Building Blocks: Enemy/Competition Flashcards
Define enemy
Who do you want to beat
Define competition
Market analysis
Why is having an enemy important in business?
Wanting to kick someone’s ass is much more powerful than just wanting to win.
What should you do if you don’t have enough enemies or any enemies at all?
Start recruiting enemies.
Where does emotion come from?
Emotion comes from what you want and what do you want to avoid.
List the 14 types of enemies.
Outside yourself
1. Someone you hate
2. Relatives that try to hold you back
3. Manipulators
4. Gossipers
5. Someone to prove wrong
6. Your ex-spouse or business partner
7. Someone that doubts or doubted you
8. People that QUIT on you!
**Inside Yourself
9. Scarcity mindset
10.Your own limited thinking
11. Your ego
12. Contentment/Mediocrity
13. Fear of Success
The most powerful enemy that drives winners.
14.People who are beating you because their vision and accomplishments are greater than yours
What type of enemies does your company need?
Enemies that will drive the emotions of you and your team.
Questions to think about:
* How will you celebrate when you defeat this enemy?
* What will it feel like when your team defeats this enemy?
* How will you and your team celebrate when you all defeat this enemy?
What questions should you consider when analyzing your competition?
Who are your direct competitors?
Who are your indirect competitors?
Who are you underestimating?
What competitors aren’t so obvious but still need to be monitored? (automakers have to look at public transportation)
Where are your opponents strong? What markets/ areas will you concede?
Where are your opponents weak?
What markets/ areas will you attack?
Who could acquire you?
What strategies will you employ to get acquired at the highest valuation?
Give some examples of the building blocks enemy and competition.
