Britain - why need propaganda Flashcards
What was the recruitment campaign?
the most concerted propaganda exercise of the first half of the war.
What occurred in the initial euphoria of war?
in the initial euphoria of war, thousands of men volunteered to sign up, with people already persuaded of their duty to fight, without the use of propagandas and persuasion.
What was P used for as the enthusiasm declined?
However, as the enthusiasm declined, Ps were used to justify the war to the civilian population, to promote recruitment in the army and to convince the population their sacrifice would be rewarded.
What was the first necessity of war? why?
to increase the number of troops. Britain didn’t have conscription prior to the war and could only send the British Expeditionary Force (BEF) to France, which was quickly reduced.
Why was the need for recruits vital?
as Britain had less than a quarter of a million regular troops of 247 432 at the outbreak of war, and fewer soldiers available for mobilisation than other nations in 1914 with Britain having 711 000 available whilst other Great Powers with more than 3 million available.
Who and what did Lord Kitchener do?
In August, 1914, Lord Kitchener, Secretary of State for war, made his first military decision to create the New Army, which became to be known as the ‘Kitchener’s Army’.
What did Lord Kitchener’s action open up?
opened up the floodgates for P, playing on strong moral pressure and ferocity to recruit soldiers.
What method was used by Kitchener?
Kitchener’s appeal for soldiers utilised a patriotic recruitment method.
on the 6th August, 1914, Kitchener appealed for the first 100 000 on The Times and Daily Mail, titled ‘Your King and Country Needs You’.
After Kitchener’s headline, what happened?
By late September, first 500 000 had enlisted, but numbers slowly began to decline as enthusiasm weakened - August 300 000, September 450 000, October 137 000.
What changed as excitement for war abated? Give evidence of quote:
as excitement for war abated, more sophisticated methods and techniques were used to stir conscience of men who had not joined up.
Eric Field, who worked at Caxton’s, wrote, “ Pure patriotism as a recruiting appeal soon lost its initial force… we ran the gamut of all emotions which make men risk their lives and all the forces which deter them from doing so.”
