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Braze Training programme > Braze Certified Practitioner > Flashcards

Braze Certified Practitioner Flashcards

Validate your foundational skills and knowledge of Braze.

1
Q

Emails are best for messages with high complexity and high urgency.
True or False

A

True

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2
Q

Which type of out-of-the-box data consumes data point?
A. Total Session Count
B. User ID
C. Email Available
D. Last Used App

A

A. Total Session Count

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3
Q

IP warming is an important practice to complete when using which channel?
A. Email
B. In-App Messages
C. Push
D. Content Cards

A

B. In-App Messages

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4
Q

Which channel is appropriate to use to alert users to critical information while they re engaged with your app
or site?
A. Push messages
B. In-App Messages
C. Email
D. Content Cards

A

B. In-App Messages

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5
Q

What option allows you to bring data into Braze is useful for completing one-off data imports in which you can create or update standard or custom attributes.

A

CSV User Import
https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/user_import#csv

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6
Q

Which of the following functionalities can be added to Braze via Partner Integrations / Braze alloys ?
A) Power message orchestration
B) Personalization
C) Data and infrastructure agility
D) Canvas audience sync
E) All of the above

A

E) https://www.braze.com/docs/partners/home

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7
Q

You can bring data into Braze from:
A) Other Marketing System and User Devices
B) User Devices and Company internal Systems
C) Other Marketing System, User Devices and Company internal systems

A

C) Other Marketing System, User Devices and Company internal systems

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8
Q

Match each level of the Braze Customer Engagement stack to its correct definition :
A) Data Ingestion
B) Classification
C) Orchestration
D) Personalisation
E) Action
1 - Organise Customers into meaningful segments
2 - Tailor Message content to each individual customer
3 - Engage with Customers across Every channel
4 - Bring data into Braze
5 - Send messages at the appropriate time and place

A

A) Data Ingestion - Bring data into Braze
B) Classification - Organise Customers into meaningful segments
C) Orchestration - Send messages at the appropriate time and place
D) Personalisation - Tailor Message content to each individual customer
E) Action - Engage with Customers across Every channel

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9
Q

The Braze SDK is a package of code that you can integrate with your site or app to collect data from consumers’ devices
- True or False

A

True

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10
Q

The Braze SDK can be used to bring data in and out Braze - True or False

A

False - You can only use the SDK to bring data INTO Braze, you cannot export any data from Braze via the SDK

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11
Q

The Braze APIs allows you to bring data in and out of Braze
- True or False

A

True - Braze has both import and export APIs https://www.braze.com/docs/user_guide/data_and_analytics/export_braze_data/export_apis#export-apis

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12
Q

The Braze CSV import capability allows you to import any historical data from your existing systems
- True or False

A

False - you can only import user data using the Braze CSV import feature
https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/user_import#csv

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13
Q

Which of the following data import options into Braze will likely require Engineering support ?
A) Braze SDK
B) CSV Import
C) Braze APIs
D) Partner Integrations
E) All of the above

A

C) and D) ; APIs and partner integrations can allow for both import and export of data. The SDK and CSV import options however are import only.

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14
Q

Which Braze entity is defined as below ?
a collection of data that Braze uses to represent an individual consumer and stores all data related to them and their device(s).

A

User Profile

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15
Q

Out-of-the-box data are automatically captured by the Braze SDK
- True or False

A

True

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16
Q

Match the 2 types of data that can be stored in a User Profile in Braze with their definition:
A) Attributes
B) Events
1 - Facts about a consumer or their devices (name, email, model, etc.)
2 - Actions done by a consumer or to a consumer

A

A) 1
B) 2

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17
Q

Match the 3 categories of data that can be collected with Braze with their definition:
A) Out of the box data
B) Custom data
C) Standard attributes
1 - Comprises Users’ unique traits and actions taken by, or updates about the users
2 - This data is automatically collected by the Braze SDK when it activates on a consumer’s device.
3 - Pieces of user data that most Braze users collect.

A

A) 2
B) 1
C) 3

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18
Q

Which of the following categories of data collected by Braze have standardised names that need the be respected for implementation of the tool?
A) Out of the box data
B) Custom data
C) Standard attributes
D) All of the Above

A

A) Out of the box data
C) Standard attributes

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19
Q

For standard attributes and Custom data to be collected by Braze, there is no need to configure your app or website once the SDK is installed - True or False

A

False - only Out of the box data are collected automatically by Braze once the SDK is installed. For standard attributes and Custom data to be collected by Braze, the app or website needs to be configured accordingly

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20
Q

Match each piece of data with the appropriate data category in Braze:

Data Categories
Out of the box data
Standard attributes
Custom Data 1 - Custom Attribute
Custom Data 2 - Custom Event
Custom Data 3 - Purchase Event

Pieces of data collected
user typical clothing size
user shared article
Braze email opened event
app user session start event
product bought on site event
push subscription flag
user first name

A
  • Out of the box data: Braze email opened event
  • Out of the box data: app user session start event
  • Standard attributes: push subscription flag
  • Standard attributes: user first name
  • Custom Data 1 - Custom Attribute: user typical clothing size
  • Custom Data 2 - Custom Event: Braze email opened event
  • Custom Data 3 - Purchase Event: product bought on site event
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21
Q

Billable unit of use of the Braze Services measured by a session start, session end, custom event or purchase, as well as any attribute set on an End User profile.

A

Data Point
https://www.braze.com/docs/user_guide/onboarding_with_braze/data_points#data-points

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22
Q

Which of the following are data / events not counted by Braze as data points:

1 - Push tokens and Device Information
2 - Campaign engagement tracking events (email opens, push notifications clicks)
3 - CSV Uploads
4 - All of the above

A

4 - Data and events collected by default by the Braze Services including, for example, push tokens, device information, and all campaign engagement tracking events, such as email opens and push notification clicks, are not counted as Data Points.
CSV uploads of historical data will also not consume Braze data points
https://www.braze.com/docs/user_guide/onboarding_with_braze/data_points/#non-billable-data-points-out-of-the-box

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23
Q

Which type of Custom attribute are good for storing lists of information about your users ? For example: a streaming service storing the last 100 pieces of content a user watched

A

Array attributes are good for storing related lists of information about your users. They are ordered collection of items stored within a single custom attribute.
https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/#arrays

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24
Q

Which type of Braze attributes are best for storing attributes about your users, or information about low-value actions within your application ?

A

Custom attributes in Braze are intended as a collection of your users’ unique traits.
https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes#custom-attributes

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25
Q

True or False : Array type Custom attributes cost only one data point to update, regardless of the number of API calls

A

False : Updating an existing array consumes one data point for each property added.

https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/array_of_objects/#data-points

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26
Q

Which of the following is incorrect ?
You can use the Braze API to:
A) Migrate data from other sources, such as your own servers
B) Perform one-off and ongoing data collection
C) Transfer historical data, purchase information, and user profile updates into Braze
D) Track a user’s actions in your app
E) Export user data from Braze

A

D) Track a user’s actions in your app

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27
Q

Match the 3 kinds of SDK integrations to their definition:

A) Personalized integration

B) Automatically collected integration

C) Minimum integration

1 - Integrators can benefit from automatically collected data (this includes all of the minimum integration data) without collecting additional data

2 - Integrators can disable Automatically Collected Data

3 - Integrators have the flexibility to collect (custom) data in addition to automatically collected data

A
  • A) Personalized integration - Integrators have the flexibility to collect (custom) data in addition to automatically collected data
  • B) Automatically collected integration- Integrators can benefit from automatically collected data (this includes all of the minimum integration data) without collecting additional data
  • C) Minimum integration - Integrators can disable Automatically Collected Data
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28
Q

What is the primary tool in Braze for collecting data from users’ devices and allowing to track every user’s engagement with the app or site ?
A) The Braze REST APIs
B) The Braze SDK
C) CSV Imports
D) Partner Integration plugins

A

B) The Braze SDK
- Track a user’s actions in your app
- Track users’ interactions with the engagements you send to them

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29
Q

Which type of Braze collected data can be leveraged to engage anonymous (ie non authenticated on app or site) users?
A) Out of the box data
B) Custom data
C) Standard attributes
D) Data Connected via Tools from Braze Alloys (Partners)

A

A) Out of the box data is collected automatically once the SDK is installed on the site or app, including for non authenticated users

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30
Q

The User search menu in the Braze dashboard will allow you to search for users based on :
A) User Email
B) User Phone Number
C) Braze External ID
D) All of the above

A

D) All of the above

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31
Q

Custom attributes and custom events are in the same panel on the user profile accessible in Braze from the search menu - True or False

A

False, they are in separate panels

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32
Q

Which of the following pieces of data are part of the out-of-the-box data collected by the Braze SDK?
A) Usage Information - such as First Used App ; Last Used App ; Total Session Count ; Email Available
B) User Personal Information - such as first_name ; phone ; email ; country ; email_subscribe
C) Campaign Retargeting Information - such as
Last Received Email Campaign ; Clicked Card ; Received Campaign
D) User Specific Events - such as is_monthly_subscriber; finished_video ; purchase_event

A

A) ; and C) are lists of data collected Out of the box by Braze. B) are a list of standard attributes. D) are custom events.

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33
Q

Shoe size, favorite color, favorite brand…Which data category do these belong to?
A) Custom Events
B) Custom Purchase Events
C) Out-of-the-box data
D) Custom Attributes

A

D) These are custom attributes that the user elects to provide. They are listed in their user profile and can be employed for segmentation.

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34
Q

Match the data ingestion method with its description.
Primary tool for collecting data from users’ devices, requires integration
A) SDK (Software Development Kit)
B) CSV User Import
C) API (Application Programming Interface)

A

A) SDK is the primary tool for collecting data from users’ devices and requires integration.

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35
Q

Match the data ingestion method with its description.
Can be handled in the dashboard with limited engineering support, appropriate for one-off import
A) SDK (Software Development Kit)
B) CSV User Import
C) API (Application Programming Interface)

A

B) CSV User Import can be handled in the dashboard with limited engineering support and is appropriate for one-off import.

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36
Q

Match the data ingestion method with its description.
Appropriate tool when migrating data from other user data sources, e.g. your own servers
A) SDK (Software Development Kit)
B) CSV User Import
C) API (Application Programming Interface)
D) Webhook

A

C) API is the appropriate tool to use when migrating data from other user data sources, e.g. your own servers.

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37
Q

What are the 4 user lifecycle stages in Braze?
A) aware, engaged, purchasing and advocating
B) acquired, converted, retained and loyal
C) loyal, active, lapsing, and inactive

A

C) loyal, active, lapsing, and inactive

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38
Q

Which type of user, as part of the 4 lifecycle stages in Braze is described as follows :
This user is consistently active.
This can be applied in different contexts to a user who has upgraded to a premium membership, reached a certain rewards tier based on purchasing total amount, frequency of logged sessions etc and will vary greatly depending on the brand

A

Definition of a loyal customer

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39
Q

Which type of user, as part of the 4 lifecycle stages in Braze is described as follows :
Braze defines these users as individuals who have logged a session in a given period of time.
A brand might define several tiers for this activity.
E.g. someone who just installed an app vs someone who has regularly used the app for 1 week might be considered to be in a different tier of activity.

A

Definition of an active user

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40
Q

Which type of user, as part of the 4 lifecycle stages in Braze is described as follows :
User that has NOT had an app or site session over the same time period that would have them considered active - but has had app or site sessions previous to that time period.

A

Definition of a lapsing customer

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41
Q

Which type of user, as part of the 4 lifecycle stages in Braze is described as follows :
Users who have not been active for a longer period than lapsing users, to be defined by the company

A

Definition of an inactive customer

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42
Q

Which Braze entity is defined as follows:
Archetypical users whose goals and characteristics represent the needs of a larger group of users, for example, all of the users within a particular user lifecycle stage.
They help humanize the users based on their behavior and characteristics.

A

User Personas

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43
Q

User Personas Examples - 1

A
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44
Q

User Personas Examples - 2

A
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45
Q

User Personas Examples - 3

A
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46
Q

User Personas Examples - 3

A
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47
Q

Shoppers in the loyalty program, frequent purchases, especially outside of promos
Which user lifecycle stage best describes this consumer?
A) Inactive
B) Loyal
C) Active
D) Lapsing

A

This describes a loyal user.

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48
Q

Shoppers who rarely purchase or respond to outreach, abandon carts
Which user lifecycle stage best describe this consumer?
A) Inactive
B) Loyal
C) Active
D) Lapsing

A

This describes a lapsing user.

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49
Q

Shoppers who rarely log sessions, rarely/never make purchases
Which user lifecycle stage best describe this consumer?
A) Inactive
B) Loyal
C) Active
D) Lapsing

A

This describes an inactive user.

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50
Q

Shoppers who regularly engage, purchase when incentivized
A) Inactive
B) Loyal
C) Active
D) Lapsing

A

This describes an active user.

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51
Q

User Journey - A new user’s path

A

A push notification may have brought Kat back to the app after a week of inactivity.

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52
Q

User Journey - A “just browsing” user’s path

A

Without a campaign to keep this user engaged and heading toward their first purchase, they lost interest and became inactive. We’d consider this user to be active, but not especially engaged.

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53
Q

User Journey - A reengaged user’s path

A

Looks like a targeted campaign brought this user back from their lapsing status! From here, more campaigns could keep them active and, eventually, loyal.

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54
Q

User Journey - A power user’s path

A

Consistent engagement through campaigning will keep this user loyal over the long term!

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55
Q

A customer may or may not pass through all 4 user lifecycle stages and it might not be a linear progression - True or False

A

True - there are many possible User journeys and the progression may not be linear

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56
Q

What are High Value Actions ?

A

High-value actions (HVAs) are user actions that lead to downstream conversions. In other words, users who perform high-value actions tend to generate more downstream value than those who don’t.

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57
Q

Typical High Value Actions By Industry - 1

A
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58
Q

Typical High Value Actions By Industry - 2

A
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59
Q

Typical High Value Actions By Industry - 3

A
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60
Q

You are a travel brand marketer looking to target lapsing users. This user segment has booked travel in the past, but has not returned to book further travel. You would like to leverage custom attributes in your campaign strategy. Which strategy would you use to target this segment?
A) Encourage users to redeem accumulated rewards points and book discounted travel based on their current location
B) Use email and push campaigns to encourage premium customers to book exclusive packages
C) Encourage users to post reviews at the end of their trips
D) Encourage users to book discounted travel to some of the dream travel locations listed in their user profiles

A

D) Dream travel locations would be recorded as custom attributes. Combined with a discounted travel offer, you’ve got a winning strategy in the works for targeting lapsed users.

61
Q

What custom data points could we use to target users at our travel brand? Choose all of the custom data points listed.
A)Date user last received a campaign
B)User type listed as “traveling as a couple”
C)User’s location
D)User visited African travel page
E) User’s age
F) User watched a travel package’s promotional video
G) User’s language
H) User’s total session count

A

D) ; F) ; B) - Each of these are out-of-the-box data or standard attributes except for “D - User visited African travel page,” a custom event, “ F - User watched a travel package’s promotional video,” a custom event, and “B - User type listed as ‘traveling as a couple,” a custom attribute.

62
Q

Match this data point, tracked for a travel brand with its corresponding Braze data category - 1 User’s device locale
A) Out-of-the-box data
B) Standard Attribute
C) Custom Event
D) Custom Purchase Event
E) Custom Attribute

A

A) A user’s device locale is out-of-the-box data.

63
Q

Match this data point, tracked for a travel brand with its corresponding Braze data category - 2 User’s email
A) Out-of-the-box data
B) Standard Attribute
C) Custom Event
D) Custom Purchase Event
E) Custom Attribute

A

B) A user’s email is a standard attribute

64
Q

Match this data point, tracked for a travel brand with its corresponding Braze data category - 3 User adds location to their dream location wishlist
A) Out-of-the-box data
B) Standard Attribute
C) Custom Event
D) Custom Purchase Event
E) Custom Attribute

A

C) A user adding a location to their dream location wishlist would be recorded as a custom event.

65
Q

Match this data point, tracked for a travel brand with its corresponding Braze data category - 5 User lists dietary restrictions on their air travel profile page
A) Out of the Box Attribute
B) Standard Attribute
C) Custom Event
D) Custom Purchase Event
E) Custom Attribute

A

E) A user’s dietary restrictions would be recorded as custom attributes.

66
Q

Braze groupings allowing you to target users with personalised campaigns

A

Segments

67
Q

To create more targeted Segments you can use existing user profile attributes and events as filters and link them with And or Or - True or False

A

True

68
Q

The Braze segment analytics feature enables you to track detailed statistics for up to 100 segments- True or False

A

False - The Braze segment analytics feature enables you to track detailed statistics for up to 25 segments.

69
Q

The Braze Segment analytics feature needs to be enabled individually on each of the segments you want to track before the statistics starts being generated in Braze - True or False

A

True

70
Q

What are the 2 most important factors in deciding which channel to use to communicate a given marketing message to customers ?
A) Complexity of the message
B) Promotional nature of the message, i.e. does it include a coupon
C) Urgency of the message
D) Type of the user, ie anonymous or authenticated

A

A) And C)

71
Q

What are Braze’s Technology Partners. called?

A

Braze Alloys

72
Q

Campaign, Canvas and Segments are all part of which category of Braze tools ?

A

Braze Engagement tools

73
Q

Braze Admins can divide a subset of dashboard users into groups with varying user roles and permissions. This allows Braze Admins to limit access to certain features by group membership. What are these groups called in Braze?

A

Braze Teams

74
Q

Which Braze item is defined as follows :
A customizable messaging method to deliver personalized response to your customers. You can build one using different messaging channels to send your unique messages.

A

Braze Campaign

75
Q

Which Braze item is defined as follows :
A single unified interface where marketers can set up campaigns with multiple messages and steps to form a cohesive journey. It also lets you compare and optimize those experiences using comprehensive analytics for the full user experience.

A

Braze Canvas

76
Q

Which type of marketing content in Braze allows you to send a highly targeted, dynamic stream of rich content to your customers right within the apps they love, without interrupting their experience ?

A

Content Cards

77
Q

What is the name of Braze’s streaming data export option ?

A

Braze Currents

78
Q

What is the name of Braze’s streaming data export option ?

A

Braze Currents

79
Q

Braze’s custom events are actions taken by your users; so they’re best suited for tracking high-value user interactions with your application. True or False ?

A

True

80
Q

The practice of gradually increasing the amount of mail sent out from a dedicated IP, before starting large scale email campaigns

A

IP Warming

81
Q

What are In-app messages ?

A

They are mobile messages that appear within your application. They help you get content to your user without interrupting their day with a push notification.

82
Q

Which open-source, customer-facing template language created by Shopify and written in Ruby, is used in Braze to load and pull dynamic content ?

A

Liquid - it allows you to use objects, tags, and filters to add personal customization.

83
Q

What is considered a New User in Braze?

A

Braze considers a new user as anyone who has newly installed your app. Alternatively, a new user can also be defined as a user with a user ID that has not been previously identified within Braze.

84
Q

This is defined at the process of restricting the number of messages sent during a period of time to avoid overloading your audience.

A

Rate Limiting

85
Q

This process refers in Braze to users that have been archived. At Braze, this includes both inactive and dormant users.

A

User Archival

86
Q

Which data ingestion method provides a web service where you can record actions taken by your users directly via HTTP?
A) API (Application Programming Interface)
B) SDK (Software Development Kit)
C) CSV

A

A) APIs

87
Q

Which data ingestion method allows you to track a user’s actions in your app?

A) CSV
B) API (Application Programming Interface)
C) SDK (Software Development Kit)

A

C) SDK (Software Development Kit)

88
Q

When uploading data via the CSV User Import ingestion method, what information is required to be included?

A) Each user’s first name

B) Each user’s time zone

C) A unique identifier (external ID, Braze ID, or user alias) for each user

D) An email address for each user

A

C) A **unique identifier **(external ID, Braze ID, or user alias) for each user

89
Q

Which data category may be utilized to target both anonymous and identified users?

A) Custom Data
B) Out-of-the-box data
C) Custom Events
D) Standard Attributes

A

B)** Out-of-the-box data**

90
Q

An eCommerce brand wants to track when users add items to their wishlists. This user action would be passed to Braze as what category of data?

A) Custom Event
B) Out-of-the-box data
C) Custom Attribute
D) Purchase Event

A

A) Adding an item to your wishlist is a Braze Custom Event

91
Q

Which statement is true about standard attributes?

A) Standard attributes have a fixed naming convention
B) Standard attribute collection is required
C) Standard attributes are passed to Braze as custom data
D) Standard attributes collect information specific to each Braze customer’s brand

A

A) Standard attributes have a fixed naming convention

92
Q

A previously inactive user logged a session with your app today. This action moved them into which user lifecycle stage?

A) Loyal
B) Inactive
C) Active
D) Lapsing

A

C) Active

93
Q

Which statements are true about user personas?

A) User personas represent the needs of a large group of users
B) User personas represent individual people in your consumer base
C) User personas represent a specific user lifecycle stage
D) User personas only represents anonymous users

A

A) User personas represent the needs of a large group of users
C) User personas represent a specific user lifecycle stage

94
Q

What are high-value actions?

A) User actions that lead to downstream conversions
B) User actions taken only in the first week of user activity
C) User actions that lead to inactivity
D) Custom purchase events attached to highly expensive items

A

A) User actions that lead to downstream conversions

95
Q

Your brand defines a lapsing user as one that has not been active in the last 2 weeks, but has been active in the 2 weeks prior to that point. In reviewing your user data, you come across a user that hasn’t been active within the last 6 weeks. This user is in which lifecycle stage?
A) Active
B) Lapsing
C) Loyal
D) Inactive

A

D) Inactive

96
Q

Which of the following is NOT something that happens when you stop a Canvas?
A) Users will be prevented from entering the Canvas.
B ) For non-email canvases, no further messages will be sent out, despite where a user is currently in the flow
C) Users who are currently waiting to receive messages as part of their progress through canvas will exit the user journey
D) For Email Canvases for which send requests are already in SendGrid, these messages will be delivered to the users. However, no further messages will be sent out once the current SendGrid queue is cleared.

A

C) Stopping a Canvas will NOT cause users who are waiting to receive messages to exit the user journey. If you re-enable the Canvas, the users that were waiting for the message will receive it, unless the time limit within which they should have been sent the message has now passed.C) Users who are currently waiting to receive messages as part of their progress through canvas will exit the user journey

97
Q

Which type of Canvas delivery is defined as follows:
You can use this type delivery when you want to send a Canvas out immediately to your target audience, have it regularly sent, or set it to happen for a specific time in the future.

A

Scheduled Delivery

98
Q

Which type of Canvas delivery is defined as follows:
These Canvases respond to specific customer behaviors as they happen. These triggers to start the canvas can include opening your app, making a purchase, interacting with another campaign, or triggering any custom event.

A

Action-based delivery

99
Q

Which of the following are available Braze options to define the entry audience of a Canvas?
A) Use a pre-defined segment
B) Add further filters on Custom Data
C) Add further filters on User Activity
D) Add further filters on User Attributes
E) Add further filters on Marketing Activity
F) All of the Above

A

F) All of these are options to define an entry audience for a Canvas in Braze

100
Q

Match each type of Canvas entry audience filter to its definition:
Filter types:
A) Custom Data ; B) User Activity ; C) Retargeting ; D) Marketing Activity ; E) User Attributes ; F) Install Attribution
Definitions :
1 - These filters allow you to segment users based on events and attributes you define. With them, you can use features specific to your product.
2 - This type of filters allows you to segment customers who have been sent, received, or interacted with previous Campaigns or Canvases.
3 - These filters will further segment customers by their constant attributes and characteristics.
4 - This type of filters allows you to segment customers based on their actions and purchases.
5 - These filters will further segment customers based on universal behaviors like last engagement or received campaigns.
6 - This type of filters segments customers by their first source, ad-group, campaign, or ad.

A
  • A) Custom Data ; These filters allow you to segment users based on events and attributes you define. With them, you can use features specific to your product.
  • B) User Activity ; This type of filters allows you to segment customers based on their actions and purchases.
  • C) Retargeting ; This type of filters allows you to segment customers who have been sent, received, or interacted with previous Campaigns or Canvases.
  • D) Marketing Activity ; These filters will further segment customers based on universal behaviors like last engagement or received campaigns.
  • E) User Attributes; These filters will further segment customers by their constant attributes and characteristics.
  • F) Install Attribution ; This type of filters segments customers by their first source, ad-group, campaign, or ad.
101
Q

Only the users who match the defined target audience criteria can enter the journey defined on a canvas - True or False

A

True

102
Q

Which type of Braze events define the “Why” of a Canvas ?

A) Custom Event
B) Exception Event
C) Conversion Event
D) High Value Event

A

C) Selecting at least one conversion event will give you the ability to understand how you are performing against KPIs like session engagement, purchases, and custom events.

103
Q

A journey or customer journey is an individual user’s experience within a given Campaign in Braze - True or False ?

A

False - A journey or customer journey is an individual user’s experience within a Braze Canvas.

104
Q

What are the first steps in building a canvas called in Braze ?

A

The Entry Step and The Entry Wizard are the first steps you take when creating your Canvas. Here, you can control the way your users begin and fulfill their customer journey.

105
Q

Which of the following are not currently available Components to define Canvas Steps in Braze ?
A) Message Step
B) Delay Step
C) Iterative Step
D) Decision Split Step
E) Audience Paths Step
F) Action Paths Step
G) Facebook Audience Sync
H) Instagram Audience Sync

A

C) Iterative Step and H) Instagram Audience Sync are not currently available to define Canvas steps

106
Q

Steps of a Canvas are individual decision points (like messages) within a variant. True or False

A

True

107
Q

Which of the following statements is not true about canvas variants :
A) A variant is the trail each customer follows on their journey.
B) Canvas supports up to eight variants with a control group.
C) You must name each variant explicitly on the canvas
D) You can control the distribution of the target audience following each variant.

A

C) You must name each variant explicitly on the canvas

108
Q

Which of the following statements is not true about canvas building steps? :
A) A step is the trail each customer follows on their journey
B) Within a step, you can set triggers or schedule delivery
C) Within a step you can refine targeting by adding filters or marking exception events
D) Within a step you can add channels from email to push and webhooks.

A

A) A step is a marketing decision point

109
Q

If you want to engage with your users with a single message step, you can send them a campaign using any supported Messaging Channels. Most multi-step user journeys are better created as Canvases. - True or False

A

True

110
Q

What is a good channel to use if you want to quickly alert your users with short bits of information

A

SMS / MMS is a high urgency messaging channel; to communicate with customers immediately in a way you can’t with any other channel :

Fast message delivery : 78% of consumers in the US state that text messaging is the fastest way to reach them for service & purchase updates

High engagement : 90% of texts are read within 5 minutes and SMS/MMS has a 98% open rate - where hundreds of email messages can be deleted from an inbox without ever being opened

The trade-off for that level of urgency is that SMS/MMS is lower in content richness.

111
Q

In general, email is a great channel to use to deliver content to users outside the application or site. True or False

A

True - Email will always be a good channel for communication, provided that your customers actually want to hear from you in their inbox.

The biggest advantage of email as a messaging channel is its unlimited flexibility - you can choose how rich you want the content to be without having to sacrifice urgency.

112
Q

The Push Notification channel can always be used to reach out customers on their device - True or False

A

False - Since push campaigns rely on the availability of push tokens to deliver your message to users, your customer & their device must be enabled for push. This means a push token has to be registered for your users and they have to be either Subscribed or Opted-In.

113
Q

Push notifications is a great channel when you need to deliver rich content without having to sacrifice urgency. True or False

A

False - Push notifications are a way to reach users when your campaign has an urgency to it, but it is not a rich content option. It is mostly a good channel to pick if you want to convey key critical information to your users - for instance, letting them know they hit their credit limit or that their favorite band announced a concert in the area.

114
Q

The email channel can be used to deliver Campaigns to all users in Braze as soon as they are authenticated - True or False

A

False - Email campaigns rely on a number of things for successful delivery:
User Email Subscription States
Proper Email Setup
IP Warm-Up

115
Q

Which type of out-of-the-box data consumes data point?
A. Total Session Count
B. User ID
C. Email Available
D. Last Used App

A

A. Total Session Count
https://www.braze.com/docs/user_guide/onboarding_with_braze/data_points/#billable-data-points

116
Q

Connected Content does not consume data points - True or False ?

A

True —using Connected Content is a great way to reference data from other platforms without needing to bulk upload to Braze and use up your points

117
Q

Emails are best for messages with high complexity and high urgency.
True or False

A

True

118
Q

IP warming is an important practice to complete when using which channel?
A. Email
B. In-App Messages
C. Push
D. Content Cards

A

A. Email

119
Q

Which channel is appropriate to use to alert users to critical information while they’re engaged with
your app or site?
A. Push messages
B. In-App Messages
C. Email
D. Content Cards

A

B. In-App Messages

120
Q

What is a good tip to avoid using all your data points too quickly ?
A) Do not map all the Custom events and Custom Attributes that the Business wants, only the ones that are most important
B) Do not use the API, Custom CSV import is sufficient
C) Only update your deltas (changing data)

A

C) Only update your deltas (changing data) To prevent using up your allocated data points, Braze recommends setting up a program that will prevent sending the same, unchanging data from your app to Braze over and over.

121
Q

For most APIs, Braze has a default rate limit of 250,000 requests per hour. True or False

A

True - For most APIs, Braze has a default rate limit of 250,000 requests per hour. However, certain request types have their own rate limit applied to better handle high volumes of data across our customer base.

122
Q

When uploading data with the CSV User Import feature, an external ID, alias, or Braze ID for each user is required- True or False

A

True - https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/user_import#csv

123
Q

Segment, Hightouch and Fivetran and the only technology partner (Alloys) for Braze

A

False - There is a long list of Braze Alloys in multiple categories and specialties
https://www.braze.com/docs/partners/home

124
Q

None of the out-of-the-box data collected by Braze after the SDK is implemented consumes data points - True or False

A

False - Most of the out-of-the-box data do not count against your data allotment, with the exception of session starts and ends

125
Q

Each piece of customer data imported via CSV will overwrite the existing value on user profiles and will count as a data point, except for external IDs and blank value - True or False

A

True - External IDs uploaded via CSV will not consume data points. If you are uploading a CSV to segment existing Braze users by uploading only external IDs, this can be done without consuming data points. If you were to add additional data like user email or phone number in your import, that would overwrite existing user data / standard attributes, consuming your data points.

Blank values will not overwrite existing values on the user profile, and you do not need to include all existing user attributes in your CSV file.

Updating email_subscribe, push_subscribe, subscription_group_id, or subscription_state will not count towards data point consumption

126
Q

Setting language or country on a user via CSV import or API will prevent Braze from automatically capturing this information via the SDK. True or False

A

True - https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/user_import#data-point-considerations

127
Q

Braze does not support multi channel Campaigns, you can only manage multichannel messaging by using Canvases - True or False

A

False - Multichannel campaigns can be created by selecting Create Campaign and then Multichannel Campaign within the dashboard.

128
Q

Contrary to Push Notifications, In-app messages will let you get content to your user without interrupting their day - True or False

A

True

129
Q

Which of the following describe how a Campaign Entry audience is evaluated ?

A) By default, campaigns check audience filters at entry time.

B) For action-based campaigns with a delay, there is an option to re-evaluate segment criteria at the send time to ensure users are still part of the target audience when the message is sent.

C) To guarantee an even split of the audience along all the variant branches of the Campaign you need to add a Random Bucket Number

A

A) By default, campaigns check audience filters at entry time.
B) For action-based campaigns with a delay, there is an option to re-evaluate segment criteria at the send time to ensure users are still part of the target audience when the message is sent.

130
Q

When setting up an email campaign, you will need to have 2 templates if you want to have a different look for the email on Mobile than on Desktop clients - True or False

A

False - The Email template editor allows you to toggle objects between mobile and desktop, meaning they will be only visible in one context or the other, and you only have a single template to manage for both display contexts

131
Q

In Campaign set-up, a Primary Conversion Event is used to determine the most efficient variation of the message for the considered Campaign - True or False

A

True

132
Q

When setting up a Conversion event for a Campaign, it does not matter when that conversion event happens - if the User performs the value action when they eventually open the campaign, Braze will record a conversion event for that Campaign - True or False

A

False - Conversion events have a conversion deadline. This is the maximum amount of time that may pass to consider a conversion. You have the option of allowing up to a 30-day window during which a conversion will be counted if the user takes the specified action.

133
Q

Which of the following is NOT true about Segment Funnels ?

A) Segment funnels let you compare the percentage of users who commit different actions. For instance, do active users, or those with high LTV, tend to interact more with push or email?
B) Segment funnels allow you to see how each added filter impacts your segment statistics.
C)Segment funnels allow you to quickly and easily see how a segment is performing compared to another across a set of pre-selected KPIs
D) Segment funnels are great for narrowing your audience for a specific campaign use case

A

C) This describes the purpose for Segment Insights

134
Q

Which of the following is not true when using Segment Insights?
A) The baseline segment can be a specific segment you select or a segment containing all of your users
C) You can compare the following statistics using Segment Insights: Session Frequency, Time Since First Session, Time Since Last Session,Lifetime Revenue, Time to First Purchase and Time Since Last Purchase
D) Segment Insights allows you to quickly and easily see how a segment is performing compared to another across a set of user-defined and fully customisable KPIs

A

D) Segment Insights allows you to quickly and easily see how a segment is performing compared to another across a set of user-defined and fully customisable KPIs

135
Q

Following a series of Campaigns, you want to identify how your new users segment is performing compared to loyal customers segments for the Time to First Purchase KPI. Which Braze tool and method would you best use to do this ?
A) Create a Custom Event and compare sample users member of each Segment in the Dashboard
B) Define Loyal Segment as base segment and compare New users to it in Segments Insights
C) Create a Regular Expression filter for each segment and send the result to a data and analytics tools using Braze Currents
D) Activate Segment Analysis tracking on the 2 Segments and create a graph on teh Revenue page of the dashboard

A

B) is the right method to compare segments against each other along the available pre-defined KPIs in Braze - Time to First Purchase is one of them

136
Q

Which of the following is not true about Content cards ?
A) The Braze dashboard has a Removal Event feature, which allows you to remove Content Cards from any given user’s feed once the user has taken a certain action.
B) The maximum lifetime of a Content Card is until first dismissal of the card by user
C) The Content Card will be available in your app until it expires, even if the user has moved to subsequent steps.
D) Content cards can be used to capture User information (such as onboarding data, subscription to a newsletter etc.)

A

B) The maximum lifetime of Content Card is 30 days

137
Q

Content cards will be seen by users in their feed as soon as the Campaign appears in Sent status in Braze - True or False

A

False - There are 2 distinct statuses to consider for Content Cards.
Sent: Refers to when the campaign has been launched or triggered.
Received: Refers to when the campaign has been first seen by your users in their feeds.

138
Q

The maximum lifetime of Content Card is 30 days - True or False

A

True - but you can still create ever-persistent Content Cards by setting both your Content Card duration and its re-eligibility to be enabled to 30 days

139
Q

You can create pinned Content Cards that cannot be dismissed by the user - True or False

A

True - A pinned card will display at the top of a user’s feed and can’t be dismissed by the user. If more than one card in a user’s feed is pinned, the pinned cards will display in chronological order.

140
Q

Each user is eligible to receive up to 100 non-expired and non-dismissed Content Cards. True or False

A

True - As a user becomes eligible for more than 100 cards, Braze will begin to remove older cards from their feed, even if they were unread.

141
Q

Content Card message fields are limited to 200MB in total size, Image Included - True or False

A

False - Content Card message fields are limited to 2KB in total size, calculated by adding the byte-size length of the following fields: Title, Message, Image URL, Link Text, Link URL(s), and Key/Value Pairs (names + values).
This does not include the size of any image.

142
Q

Push tokens for the Braze Push Notifications are generated by push service providers. True or False

A

True - Braze connects with push service providers like Firebase Cloud Messaging Service (FCMs) for Android and Apple Push Notification Service (APNs) for iOS, and those providers send unique device tokens that identify your app.

143
Q

Users need to explicitly register for push in your app for Braze to track them as registered for Push, and this is tracked as a Custom attribute - True or False

A

False - When a user profile has a valid foreground push token associated with an app, Braze considers the user “push registered” for the given app. Push tokens are also collected by default.

144
Q

The Push enabled for App filter is the same thing as the Push Enabled filter. True or False

A

False - The Push enabled for App filter only considers the presence of a valid foreground or background push token for the given app. However, the more generic Push Enabled filter segments users who have explicitly activated push notifications for any apps in your app group. This count includes only foreground push and doesn’t include users who have unsubscribed.

https://www.braze.com/docs/user_guide/engagement_tools/segments/segmentation_filters

145
Q

How would you filter email addresses and inbox emails for segmentation?
a. Using match Regex to apply to audience entry
b. Using set Filters applied on the segment
c. Apply Regular expression for segments or filters in Audience Paths steps
d. All of the above

A

a. Using match Regex to apply to audience entry
c. Apply Regular expression for segments or filters in Audience Paths steps

146
Q

Which of the following “Tracks how your users interact with Braze messages such as email opens, push notification clicks and in-app message views.”
A. Engagement Data
B. Customer Behavior Data
C. Custom Events
D. Segment Insights

A

A. Engagement Data

147
Q

What is the main purpose of Currents?
A. To send data to Braze for targeting and personalization
B. To track core Braze functionality
C. To send Braze data to a third party data platform
D. To visualize engagement data

A

C. To send Braze data to a third party data platform

148
Q

True or False: Currents can send historical data. True or False

A

False

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