Braze Certified Digital Strategist

Question 1

Which three options count toward data point consumption? (Choose three)
A. Session start
B. Session end
C. Email sent
D. Push message sent
E. Purchase recorded

Answer 1

A. Session start
B. Session end
E. Purchase recorded

Question 2

What are the messaging channels that a customer can choose from within the action layer of Braze’s
technical stack?
A. Phone calls, Push, In-app messages, Webhook, SDK
B. Webhook, Email, SMS, Push, Content Cards, In-app messages, WhatsApp
C. API, Email, SMS, Push, Content Cards, In-app messages, WhatsApp
D. SDK, Webhook, Email, Push, SMS

Answer 2

B. Webhook, Email, SMS, Push, Content Cards, In-app messages, WhatsApp

Question 3

You work for a Health and Fitness brand. You want to send a message to your power users who completed
four fitness classes within the past seven days.
How should the “completed fitness class” data be sent to Braze to achieve your goal?
A. Using custom attribute
B. Using standard attribute
C. Using out of the Box
D. Using custom event

Answer 3

D. Using custom event

Question 4

Which option describes custom event property?
A. Custom event properties are a collection of your users unique traits that are stored on the user profile.
B. Custom event properties are purchase actions taken by your users.
C. Custom event properties are the metadata that is passed within a custom event.
D. Custom event properties are used for storing more than one data item that has a similar data type.

Answer 4

D. Custom event properties are used for storing more than one data item that has a similar data type.

Question 5

Which three statements regarding Meaningful Moments are TRUE? (Choose three)
A. It tracks high-value user interactions within your application.
B. It should be closely related to your value proposition and should drive business results.
C. It helps to identify the version of the campaign that best accomplishes your marketing goals.
D. It should be equated to the most critical downstream conversions that impact your bottom line.
E. It stores attributes about your users, or information about low-value actions within your application.

Answer 5

A. It tracks high-value user interactions within your application.
B. It should be closely related to your value proposition and should drive business results.
D. It should be equated to the most critical downstream conversions that impact your bottom line.

Question 6

**Which three options count toward data point consumption? (Choose three) **

A.

The actions the user takes within other app
The features the user is utilizing within other app
The path a user takes to exit the journey
The least preferred engagement channels.

B.

The actions the user takes within the ap
The features the user utilizes within the app
The path a user takes to move forward in their journey
The channel by which you plan to engage with the user.

C.

The actions the user has taken within the app
The features the user is not utilizing within the app The path a user took to move forward in previous journeys
The channel by which you engaged with the user
previously.

D.

The actions that the brand wants to reflect The features that the brand wants to highlight The path that provides the ideal brand image
The channels that require the least customization.

Answer 6

D.

The actions that the brand wants to reflect The features that the brand wants to highlight The path that provides the ideal brand image
The channels that require the least customization.

Question 7

**Your team is getting ready to launch a re-engagement journey that aims to bring lapsing users back to the app. However, the team is not sure how to target the initial audience and segment follow-up messages, so that people who engage during the journey are treated differently from those who remain unengaged.

You need to give your team instruction on how to target the right audience using Canvas Flow.

Which steps should you recommend? **

A.

Create a time-based Canvas that runs each day to target your lapsing user segment (i.e., has not started session in 30 days).
Send 100% of the audience a meaningful incentive for re-engaging
After a delay, use Action Paths to exit users who start a session and send another message to users who remain inactive, reminding them of your app’s benefits.
B.

Create an action-based Canvas that triggers based on session start.
Set the delay of the first message to 30 days
Send 100% of the audience a meaningful incentive for re-engaging using email
After a delay, send another email to the entire audience.

C

Create an action-based Canvas that triggers based on session start.
Set the delay of the first message to 30 days.
Send 100% of the audience a meaningful incentive for re-engaging using email and push.
After a delay, send another email and push the email to the entire audience.

D.

Create a time-based Canvas that runs once a month and targets your lapsing user segment (i.e., has not
started session in 30 days).
Send 100% of the audience a meaningful incentive for re-engaging.
After a delay, use Action Paths to exit users who start a session and send another message to users who remain inactive, reminding them of your app’s benefits.

Answer 7

A.

Create a time-based Canvas that runs each day to target your lapsing user segment (i.e., has not started session in 30 days).
Send 100% of the audience a meaningful incentive for re-engaging
After a delay, use Action Paths to exit users who start a session and send another message to users who remain inactive, reminding them of your app’s benefits.

Question 8

You launched an email campaign last week and you’re alarmed to find that the delivery rate was 70%. You
need to troubleshoot this issue.
What are three possible next steps you can take with Braze? (Choose three)
A. Export bounce reasons from the email’s Campaign Analytics tab in the dashboard.
B. Check whether your segmentation filters included unengaged emails.
C. Generate a deliverability report from the Braze Support Portal.
D. Leverage campaign analytics to identify the top hard- and soft-bounce reasons.
E. Check other recent campaign delivery rates using Report Builder.

Answer 8

B. Check whether your segmentation filters included unengaged emails.
D. Leverage campaign analytics to identify the top hard- and soft-bounce reasons.
E. Check other recent campaign delivery rates using Report Builder.

Question 9

Which Braze reporting should you use to compare multiple campaigns or Canvas analytics in a single view?
A. Report Builder
B. Funnel Report
C. Campaign Analytics
D. Segment Report

Answer 9

A. Report Builder

Question 10

You want to send an in-app message to your users to promote the launch of a new product. You want this
message to be personalized.
Using only Liquid, which option is valid to achieve this goal?
A. Pull in a user’s “first_name.”
B. Pull in the user’s last purchase event.
C. Pull in the user’s last custom event.
D. Pull in the user’s last campaign click.

Answer 10

A. Pull in a user’s “first_name.”

Question 11

From which of the following Braze Alloys categories would you select a partner to better understand your users, create targeted segments, and optimize your marketing campaigns?
A. Reverse ETL
B. Analytics and Data Augmentation
C. Ecommerce
D. Dynamic Content

Answer 11

B. Analytics and Data Augmentation

Question 12

From which of the following Braze Alloys categories would you select a partner to export segments of Braze users for retargeting, targeted advertising, and exclusion lists on external platforms like Facebook and TikTok?
A. Dynamic Content
B. Customer Data Platforms
C. Audience Partners
D. Reverse ETL

Answer 12

C. Audience Partners

Question 13

From which of the following Braze Alloys categories would you select a partner to help you keep track and measure the effectiveness of your campaigns to make data-driven decisions?
A. Attribution & Deep Linking
B. Audience Partners
C. Dynamic Content
D. Customer Data platforms

Answer 13

A. Attribution & Deep Linking

Question 14

From which of the following Braze Alloys categories would you select a partner to create unified customer profiles by consolidating data to provide a comprehensive view of your customers?
A. Customer Data Platforms
B. Attribution and Deep linking
C. Dynamic Content
D. Analytics and Data platforms

Answer 14

A. Customer Data Platforms

Question 15

Shoe size, favorite color, favorite brand…which data category do these belong to?
A. Custom Events
B. Custom Attributes
C. Out of the box Data (OOTB)
D. Custom purchase events

Answer 15

B. Custom Attributes

Question 16

True or False? Out-of-the-box data is collected only for identified users, not for anonymous users.
True or False

Answer 16

False

Question 17

You want to send an abandoned cart email that is triggered and personalized with the product names and prices. How would you send this data to Braze?
A. Custom attribute and Standard attribute
B. Custom events and Event properties
C. Connected content and Liquid
D. Standard attribute and purchase events

Answer 17

B. Custom events and Event properties

Question 18

You want to send your users variations of a message depending on their subscription tier. How would you send this data to Braze?
A. Standard attribute
B. Custom attribute
C. Custom event
D. Purchase properties

Answer 18

B. Custom attribute

Question 19

If PantsLabyrinth wants to ingest data more frequently than every 15 minutes, which of the two methods should be used?
A. API
B. CDI
C. CSV
D. TBD

Answer 19

A. API

Question 20

If PantsLabyrinth wants to ingest a simple user email list and does not have technical resources in house, which of the following data ingestion methods should be used?
A. CDI
B. API
C. CSV
D. SDK

Answer 20

C. CSV

Question 21

If PantsLabyrinth wants to refresh the data in Braze how much data from the source should be brought into Braze?
A. All of the data
B. Just the deltas
C. Only the standard attributes
D. Only purchase events

Answer 21

B. Just the deltas

Question 22

The eCommerce brand PantsLabyrinth would like to trigger a welcome campaign for all new users on their site. Which of the following events should they capture?
A. User Login
B. Item added to cart
C. Account Created
D. User reffered

Answer 22

C. Account Created

Question 23

The eCommerce brand PantsLabyrinth wants to create a new campaign targeted at previous customers using the event Purchased item. This is an example of what type of custom event purpose?
A. Automated Marketing
B. Analysis
C. Experimentation
D. Prediction

Answer 23

A. Automated Marketing

Question 24

What is an event property in Braze?
A. The name for custom events collected with Braze
B. The section of a user profile that displays event data
C. The metadata linked with a particular custom event

Answer 24

C. The metadata linked with a particular custom event

Question 25

What is a user persona?
A. A test user profile in Braze used to test and QA messages before launching a campaign or Canvas.
B. A data-informed, fictional profile of a brand’s ideal customer that is used to personalize messaging and marketing strategies.
C.
A real-life customer that represents a group of users.
D. All the stages a customer goes through while interacting with your brand–from discovery to loyalty.

Answer 25

B. A data-informed, fictional profile of a brand’s ideal customer that is used to personalize messaging and marketing strategies.

Question 26

Which of the following describes an inactive user?
A. Shoppers who rarely purchase or respond to outreach, abandon carts.
B.
Shoppers in the loyalty program and frequently make purchases outside of promotional cycles.
C. Shoppers who has not engaged with app for extended period of time, rarely/never make purchases.
D.
Shoppers who regularly engage, purchase when incentivized.

Answer 26

C. Shoppers who has not engaged with app for extended period of time, rarely/never make purchases.

Question 27

Which of the following describes a loyal user?
A. Shoppers who rarely purchase or respond to outreach, abandon carts.
B. Shoppers in the loyalty program and frequently make purchases outside of promotional cycles.
C. Shoppers who rarely log sessions, rarely/never make purchases.
D. Shoppers who regularly engage, purchase when incentivized.

Answer 27

B. Shoppers in the loyalty program and frequently make purchases outside of promotional cycles.

Question 28

You want to create a segment of inactive customers for your retail brand, which of the following filters would you use to segment this audience? [Select all that apply]
* Session Count
* Last Received Any Message
* Recent Purchases
* Last Engaged With Message

Answer 28

• Session Count
• Recent Purchases
• Last Engaged With Message

Question 29

Which of the following shows a power user’s journey?
A.
Active - Anon User Installs app, browses items
Lapsing - Doesn’t make a purchase
Inactive - Stops interacting with the brand

B.
Loyal - Regularly uses app
Active - Anon user installs app
Lapsing - Doesn’t open app for 1 week

C.
Loyal - Continues to make a purchase
Active  - Makes a purchase, Rates a purchase
Lapsing - Hasn't made a purchase

D.
Active - Makes a purchase, Opens Personalised email, Returns to shop on mobile device Lapsing - Doesn't return

Answer 29

C.
Loyal - Continues to make a purchase
Active - Makes a purchase, Rates a purchase
Lapsing - Hasn’t made a purchase

Question 30

What are meaningful moments?
A. Custom attributes that track important user actions across the customer lifecycle.
B. User personas that can be targeted with dynamic messaging using Liquid.
C. Customer milestones that exist across the customer lifecycle that all brands should be paying very close attention to.
D. Conversions that resulted from testing and experimentation.

Answer 30

C. Customer milestones that exist across the customer lifecycle that all brands should be paying very close attention to.

Question 31

PantsLabyrinth launched a new refer a friend program to increase conversions and revenue. After 3 months, they saw that purchasers who referred a friend was 13% more likely to make multiple purchases in their lifetime. This makes referring a friend a meaningful moment for PantsLabyrinth. How can PantsLabyrinth drive more users to refer a friend? [Select all that apply]
A. Give the referrer a 10% coupon when their friend makes a purchase.
B. Encourage referrers to make an account after referring a friend.
C. Set up a Content Card banner on their homepage to encourage users to refer a friend.
D. Use in-app messages to show purchasers a pop up on the order confirmation page to refer a friend.

Answer 31

A. Give the referrer a 10% coupon when their friend makes a purchase.
C. Set up a Content Card banner on their homepage to encourage users to refer a friend.
D. Use in-app messages to show purchasers a pop up on the order confirmation page to refer a friend.

Question 32

What is Braze Benchmarks?
A. A framework to developing your own engagement metric benchmarks based on industry standards.
B. A session hosted by Braze to help you identify your engagement metric benchmarks.
C. An interactive tool that gives you access to live, industry-focused data on message engagement, app retention, user acquisition, and purchasing behavior.
D. An interactive tool that gives you access to live, industry-focused data on app usage.

Answer 32

C. An interactive tool that gives you access to live, industry-focused data on message engagement, app retention, user acquisition, and purchasing behavior.

Question 33

Which of the following is a key performance metric?
A. Retention rate
B. Push direct open rate
C. SMS delivery rate
D. Email bounce rate

Answer 33

A. Retention rate

Question 34

Which of the following should you consider when using Braze Benchmarks?
A. Total number of users
B. Number of app uninstalls
C. Number of purchases
D. Audience segment sizes

Answer 34

D. Audience segment sizes

Question 35

What can you use Intelligence Suite for? [Select all that apply]
A. Testing what content appeals most to your users.
B. Splitting your users into segments to test across multiple campaigns and Canvases.
C. Testing the best timing and channels to reach your users.
D. Specifying a percentage of all users that shouldn’t receive any campaigns or Canvases.

Answer 35

A. Testing what content appeals most to your users.
C. Testing the best timing and channels to reach your users.

Question 36

Define conversion events:
A. Metric that tracks the delivery of your message.
B. Metric that tracks whether a recipient of your message performs a specific action within a set amount of time after receiving your message.
C. Metric that tracks the percentage of times a defined event occurred compared to all recipients of a sent message.
D. Metric that tracks the unique number of recipients who have clicked within a message at least once.

Answer 36

B. Metric that tracks whether a recipient of your message performs a specific action within a set amount of time after receiving your message.

Question 37

Which of the following report types would allow PantsLabyrinth to answer the question “After using a discount, how many users return after 1 month? 3 months? 6 months?”
A. Retention
B. Message Optimization
C. Engagement
D. Attribution

Answer 37

A. Retention

Question 38

Which of the following report types would allow PantsLabyrinth to answer the question “What percentage of users did not respond to the discount code via IAM but did via Content Cards?”
A. Retention
B. Message Optimization
C. Engagement
D. Attribution

Answer 38

C. Engagement

Question 39

Which of the following report types would allow PantsLabyrinth to answer the question “When does engagement with an abandoned cart user have diminishing returns?”
A. Retention
B. Message Optimization
C. Engagement
D. Attribution

Answer 39

B. Message Optimization

Question 40

What is Liquid Syntax?
A. An open-source, customer-facing template language created by Braze and written in Ruby; used to load/pull dynamic content.

B. An open-source, customer-facing template language created by Shopify and written in Ruby; used to load/pull dynamic content.

C. An open-source, customer-facing template language created by Shopify and written in Ruby; used only to pull in dynamic content from third party APIs.

D. An open-source, internal-facing template language created by Braze.

Answer 40

B. An open-source, customer-facing template language created by Shopify and written in Ruby; used to load/pull dynamic content.

Question 41

True or False: Liquid can be used in all Braze channels including email, SMS, and Push.
True or False

Answer 41

True

Question 42

Select the correct syntax for Custom Attributes:
A. {{custom_attribute.${movie_title}}
B. {{attribute.${movie_title}}}
C. {{custom_attribute.${movie_title}}}
D. {{custom_attribute${movie_title}}}

Answer 42

C. {{custom_attribute.${movie_title}}}

Question 43

Which of the following can be used for personalization?
A. Custom Events
B. Purchase Events
C. Currents Events
D. API Trigger Properties

Answer 43

D. API Trigger Properties

Question 44

Select the correct syntax for Nested Custom Attributes:
A. {{custom_attribute.${most_played_movie}.title}}
B. {{custom_attribute.${most_played_movie}[0].title}}
C.
{custom_attribute.${most_played_movie}[ ].title}
D. {{custom_attribute{most_played_movie}[0].title}}

Answer 44

B. {{custom_attribute.${most_played_movie}[0].title}}

Question 45

What is the Liquid Syntax for Conditional Logic with the number data type?
A. {% {{custom_attribute.${loyalty_points}}} >= 500 %}
B. {% if {{custom_attribute.${loyalty_points}}} >= 500 %}
C. if {{custom_attribute.${loyalty_points}}} >= 500
D. {% if {{{loyalty_points}}} >= 500 %}

Answer 45

B. {% if {{custom_attribute.${loyalty_points}}} >= 500 %}

Question 46

Which highlight colors indicate a correct Liquid syntax?
A. Blue and Yellow
B. Purple and Yellow
C. Red and Purple
D. Green and Blue

Answer 46

B. Purple and Yellow