Braze Certified Marketer

Question 1

You want to create a segment of users who have only an Android device, and you want to exclude users who
have multiple devices. Which segmentation filter should you use?
A. Last Used App “Android App” more than 0 days ago
B. Last Used App “Android App” more than 0 days ago
and Device Model matches regex Android
C. Device Model matches regex Android
and Device Count exactly 1
D. Last Used App “Android App” more than 0 days ago
and Device Count more than

Answer 1

C. Device Model matches regex Android
and Device Count exactly 1

Question 2

Which two statements regarding the use of Segment Extensions are TRUE?
A. Segment Extensions allow you to target users based on custom event or purchase event properties from
the past 730 days.
B. Segment Extensions are updated in real-time.
C. Using event properties within Segment Extensions does not impact data point usage.
D. Segment Extensions should be used to segment users based on nested custom attributes.

Answer 2

A. Segment Extensions allow you to target users based on custom event or purchase event properties from
the past 730 days.
C. Using event properties within Segment Extensions does not impact data point usage.

Question 3

You want to customize an email message based on whether users provided their phone number during
account registration. You’ll use Liquid to check for users who do not have a phone number listed on their
user profile. Which Liquid statement should you use to check this condition?
A. {% if {{${phone_number}}} == 0 %}
B. {% if {{${phone_number}}} == nil %}
C. {% if {{${phone_number}}} == false %}
D. {% if {{${phone_number}}} == blank %}

Answer 3

D. {% if {{${phone_number}}} == blank %}

Question 4

Which two statements about Connected Content are TRUE?
A. It consumes data points.
B. It increases personalization of messaging.
C. It is used to leverage data stored to a user profile in Braze.
D. It allows marketers to utilize dynamic data stored on external or third-party servers.

Answer 4

B. It increases personalization of messaging.
D. It allows marketers to utilize dynamic data stored on external or third-party servers.

Question 5

You want to use Liquid to personalize an email based on the user’s language. You want to support
translation for English, Russian, and Spanish. Which Liquid statement should you use?
A.
{% if ${language} == ‘en’ %}
Send email in English
{% elsif ${language} == ‘ru’ %}
Send email in Russian
{% elsif ${language} == ‘es’ %}
Send email in Spanish
{% else %}
Send Default Email
{% endif %}

B.
{% if ${language} is ‘en’ %}
Send email in English
{% elsif ${language} is ‘ru’ %}
Send email in Russian
{% elsif ${language} is ‘es’ %}
Send email in Spanish
{% else %}
Send Default Emaill

C.
{% if ${language} is ‘en’ %}
Send email in English
{% if ${language} is ‘ru’ %}
Send email in Russian
{% if ${language} is ‘es’ %}
Send email in Spanish
{% else %}
Send Default Email
{% endif %}

D.
{% if ${language} == ‘en’ %}
Send email in English
{% elsif ${language} == ‘ru’ %}
Send email in Russian
{% elsif ${language} == ‘es’ %}
Send email in Spanish
{% else %}
Send Default Email

Answer 5

A.
{% if ${language} == ‘en’ %}
Send email in English
{% elsif ${language} == ‘ru’ %}
Send email in Russian
{% elsif ${language} == ‘es’ %}
Send email in Spanish
{% else %}
Send Default Email
{% endif %}

Question 6

You have a campaign scheduled to be sent using Intelligent Timing. There is a brand-new user who is set to
receive this message, but whose user profile does not have enough data to calculate an optimal send time.
What will happen to your message for this user?
A. The message will be sent automatically at 12 pm in the user’s local time zone.
B. The message send will be aborted.
C. The message will be queued until enough data is gathered on that user in order to calculate their
optimal send time.
D. The message will be sent at the fallback time you specified within the campaign setup.

Answer 6

D. The message will be sent at the fallback time you specified within the campaign setup.

Question 7

A user hasn’t opened any emails sent to them in over 180 days. According to Braze best practices,
what is the most important action to take?
A. Send the user a final email.
B. Include the user in your sunset policy.
C. Unsubscribe the user.
D. Delete the user.

Answer 7

B. Include the user in your sunset policy.

Question 8

When you add global exit criteria to a Canvas Flow, what will happen to users in your journey?
A. Users will receive an email message upon exiting the Canvas.
B. Users will receive an email message upon entering the Canvas.
C. Users will exit the Canvas Flow upon performing a specified action.
D. Users will exit the Canvas Flow if they do not receive your message.

Answer 8

C. Users will exit the Canvas Flow upon performing a specified action.

Question 9

You have added a tag to all your push campaigns. Which report can you set up to monitor your push
campaigns with this tag each day?
A. Engagement Report
B. Retention Report
C. Segment Report
D. Funnel Report

Answer 9

A. Engagement Report

Question 10

Your company recently launched an in-app message campaign. You want to analyze the daily metrics for
Unique and Total Impressions. You also want to schedule a daily report for the period of one week. Which
reporting feature allows you to do this?
A. Report Builder
B. Retention Report
C. Engagement Report
D. Funnel Report

Answer 10

C. Engagement Report

Question 11

**You want to create a segment of users who have only an Android device, and you want to exclude users who have multiple devices.

Which segmentation filter should you use?**

A.
1. Last Used App “Android App” more than 0 days ago

B.
1. Last Used App “Android App” more than 0 days ago
AND
2. Device Model matches regex Android

C.
1. Device Model matches regex Android
AND
2. Device Count exactly 1

D.
1. Last Used App “Android App” more than 0 days ago
AND
2. Device Count more than 0

Answer 11

C.
1. Device Model matches regex Android
AND
2. Device Count exactly 1

Question 12

Which two statements regarding the use of Segment Extensions are TRUE? (Select two)

A. Segment Extensions allow you to target users based on custom event or purchase behavior stored for the lifetime of that user profile.
B. Segment Extensions are updated in real-time.
C. Using event properties within Segment Extensions does not impact data point usage.
D. Segment Extensions should be used to segment users based on nested custom attributes.

Answer 12

A. Segment Extensions allow you to target users based on custom event or purchase behavior stored for the lifetime of that user profile.
C. Using event properties within Segment Extensions does not impact data point usage.