Braze Certified Administrator Flashcards
Thomas does not have users’ birth dates stored in Braze. His manager asks him to run a birthday
campaign.
What are two ways that Thomas can backfill users’ birthdates from data he has already collected
outside of Braze? (Choose 2)
A. Use their SDK integration.
B. Use Braze’s REST API endpoints.
C. Import a CSV file.
D. Use the Currents connector.
B. Use Braze’s REST API endpoints.
C. Import a CSV file.
Karina sends a message through a campaign. The message goes through the action layer.
Where does the campaign move next in the Braze tech stack?
A. It moves through the orchestration layer to add specifications about how and when the message is
triggered.
B. It moves through the classification layer to identify the audience that will be receiving the
message.
C. It moves through the interactive feedback loop and is sent back through the stack through the data
ingestion layer.
D. It moves through the personalization layer to add more context to make it relevant for the user.
C. It moves through the interactive feedback loop and is sent back through the stack through the data
ingestion layer.
Mary Baby wants to help new users make their first purchases. When users create an account for her
online store they are able to receive promotional materials for custom baby clothing, including
exclusive offers and special access to member-only baby items.
What is the most efficient way that Mary Baby can maximize new users’ engagement during their
onboarding journey?
A. Build multiple engagement campaigns, so the Mary Baby company can reach new users
throughout their onboarding journey.
B. Design an onboarding Canvas for the complete user journey, with multiple engagement
steps and opportunities across multiple channels.
C. Build a link between multiple individual engagement campaigns, and plan to lead users from one
campaign to the next campaign.
D. Utilize Braze’s multichannel campaign feature to engage users on more than one channel for Mary
B. Design an onboarding Canvas for the complete user journey, with multiple engagement
steps and opportunities across multiple channels.
Flowers by James uses two workspaces. They use one workspace for internal flower staff and one
workspace for their drivers.
What information does the internal flower staff group and driver group share?
A. User data
B. Dashboard users
C. Campaigns and Canvases
D. Templates
B. Dashboard users
Samira is interested in controlling access to the Braze dashboard in a secure and centralized way. She
decides to set up a custom SAML SSO for Braze.
What should Samira do first to set up her custom SAML SSO for Braze?
A. Set up Braze within her identity provider.
B. Configure her IdP credentials within Braze.
C. Turn SAML SSO on within the security settings.
D. Create a Braze API Key for IdP initiated login.
A. Set up Braze within her identity provider.
Omar wants to use the REST API to export user data. His company’s compliance officer reminds him
that the public should not have access to private user data.
Which action will help Omar maximize security during the API export?
A. Make an API key with permissions limited to the relevant endpoint.
B. Use email to share a single full-access API key only to those who will need the key for their
responsibilities.
C. Perform the API call only on weekends, when the project is not likely to have any
sensitive customer data compromised.
D. Make sure the data stays within Braze at all times.
A. Make an API key with permissions limited to the relevant endpoint.
Yezz, an online sports store, is happy with their successful campaigns. Yezz wants to send an email to
users after users make a purchase. The store wants the post-purchase email to include a personalized
recommendation that is based on the user’s sports gear preference.
Which category of data should Yezz use to store each customer’s sports gear
preference?
A. Custom attribute
B. Standard attribute
C. Custom event
D. Out-of-the-box attribute
A. Custom attribute
Zhang Wei is responsible for customer communications at his company and he uses Braze for his work.
For the last year he has tracked new custom events and attributes each month. His team is growing
and his data collection is growing as well. He needs to be able to keep track of the names and
meanings of all custom events and attributes so that his team understands the custom data they are
tracking.
What can Zhang Wei do to meet this need?
A. Use the Event User Log to create a data map and modify user permissions to give his team access
to the map.
B. Navigate to the App Settings page and use the data dictionary feature to catalog the custom data
C. Maintain a document that lists all of the custom events and attributes, with detailed descriptions
of what each means.
D. Export a CSV of all of Zhang Wei’s custom events and custom attributes, and share the CSV
document with the team.
C. Maintain a document that lists all of the custom events and attributes, with detailed descriptions
of what each means.
Pablo needs to track user activity in an app. He wants to use the best tool for his tracking.
Which tool should he use?
A. API
B. SDK
C. Connected Content
D. CSV
B. SDK
Mirela needs to ensure that users never receive more than two campaign messages a day,
regardless of how many transactional messages they receive.
Which feature will help Mirela meet the need?
A. Granular targeting
B. Quiet hours
C. Frequency cap
D. Rate limiting
C. Frequency cap
Balloons by Billy wants to send a fun message to users of their party planning app. The message
will feature interesting party ideas and will include a GIF, three buttons with deep links, and a
customized blue border.
What kind of message should Balloons by Billy send?
A. SMS
B. Content Card
C. In-app message
D. Push notification
C. In-app message
Balloons by Billy wants to send a fun message to users of their party planning app. The message
will feature interesting party ideas and will include a GIF, three buttons with deep links, and a
customized blue border.
What kind of message should Balloons by Billy send?
A. SMS
B. Content Card
C. In-app message
D. Push notification
C. In-app message
