Brands And Marketing Flashcards
1
Q
How can a target market be grouped?
A
Age, hobbies, jobs, gender and wealth
2
Q
What is branding an important part of?
A
Promotion
3
Q
Why is branding important?
A
It allows consumers to recognise the brand by a colour or a logo (such as Cadbury’s can be recognised by the purple colour)
4
Q
What is a method of branding?
A
A logo
5
Q
How can a company build up its brand image through branding?
A
Well designed graphics which appeal the target market
6
Q
What are the methods of advertising?
A
- TV, Cinema, Radio
- Magazines, Newspapers
- Internet, Pop ups, Emails
- Billboards, Trains, Buses
- Sponsorship
- Celebrities
7
Q
How can packaging help to sell products?
A
It makes it clear what the product is and it looks appealing to attract customers
8
Q
Who should marketing be aimed at?
A
The company’s target market
