Branding & Promotion

Question 1

why is promotion an important part of the marketing mix?

Answer 1

it plays a crucial role in generating customer awareness, interest and desires for a product/design

Question 2

what is value proposition?

Answer 2

a simple statement that summarises why customers would use a product or design. it communicates the clearest benefits that customers receive by giving you their business

Question 3

why might a business communicate its value proposition?

Answer 3

to potential customers and differentiate itself from competitors

Question 4

what does promotion help?

Answer 4

build brand awareness and loyalty which can lead to repeat purchases and referrals

Question 5

what are some types of promotion?

Answer 5

digital communications
personal selling
public relations
sponsorship
direct marketing
sales promotion
advertising

Question 6

what is advertising?

Answer 6

promotion through paid channels such as TV, Radio, print

Question 7

what are the advantaged of advertising?

Answer 7

it can reach large audiences and increase brand awareness. it can also be used to create a specific brand image

Question 8

what are the disadvantages of advertising?

Answer 8

can be expensive.
the effectiveness can be difficult to measure and many customers tune out or ignore ads

Question 9

what is direct marketing?

Answer 9

communicating directly with customers through email, text message, social media or post

Question 10

what are the advantages of direct marketing?

Answer 10

businesses can target specific audiences and personalise their message to individual customers and it is also measurable, which enables businesses to track their results and adjust their strategy

Question 11

what are the disadvantages of direct marketing?

Answer 11

can be intrusive as customers may perceive it as spam and can also be costly, especially is businesses do not have an established customer data base.

Question 12

what is sales promotion?

Answer 12

techniques that encourage the purchase of a product by offering temporary incentives or discounts such as free samples

Question 13

what are the advantages of sales promotion

Answer 13

it can quickly boost sales or customer engagement and can help clear out stock or promote a new product. it can also encourage impulse purchase

Question 14

what are the disadvantages of sales promotion?

Answer 14

can be expensive especially for high-profile events or properties and may not directly drive sales.

Question 15

what is public relations (PR)?

Answer 15

building relationships with the public and managing reputation and credibility.

Question 16

what are some examples of public relations activities?

Answer 16

media relations, crisis management and community outreach

Question 17

what are the advantages of public relations?

Answer 17

can enhance a business’s reputation and credibility which can lead to increased customer loyalty and sales. it is also cost effective compared to advertising

Question 18

what are the disadvantages of public realtions?

Answer 18

it can be time consuming and is difficult to measure the direct impact of PR activities on the profits of a profits

Question 19

what is digital communication?

Answer 19

any form of marketing or communication that is delivered electronically, such as social media

Question 20

what can digital communication be used for?

Answer 20

building brand awareness, generating leads, or driving sales

Question 21

what are the advantages of digital communication?

Answer 21

can be highly targeted to specific customer segments and provides real-time engagement and feedback from customers

Question 22

what are the disadvantages of digital communication?

Answer 22

can be easily ignored or filtered out by customers and may require significant investment in technology or data infrastructure. it may not reach older generations or people who are not on social media

Question 23

what is branding?

Answer 23

the process of creating a unique and identifiable name, design, symbol, or other feature that differentiates a product or company from competitors

Question 24

why is branding important?

Answer 24

it establishes recognition and identity,
builds trust and credibility,
differentiates businesses from its competitors,
creates emotional connection with customers generating re-purchases,
supports marketing and advertising efforts

Question 25

what are some types of branding?

Answer 25

product branding own brand product manufacturer/corporate branding

Question 26

what is manufacturer/corporate branding?

Answer 26

refers to the use of a company name or logo to promote all the products or services offered by the company

Question 27

what are the advantages of manufacturer/corporate branding?

Answer 27

it creates a strong brand recognition reputation for the company, which can increase customer loyalty and trust

Question 28

how does manufacture/ corporate branding help economics of scale?

Answer 28

by promoting multiple products under one brand, which can reduce marketing costs and increase profitability

Question 29

what are the disadvantages of manufacturer/corporate branding?

Answer 29

if a companies reputation is damaged by a product, it can have a negative impact on all the products offered under that brand

Question 30

what is product branding?

Answer 30

refers to the use of a unique name, design, or symbol to promote a specific product

Question 31

what are the advantages of product branding?

Answer 31

it creates a distinct identity for the product, which can help to differentiate it from competitors and increase brand loyalty

Question 32

how can using product branding allow a company to reach a wider market?by associating the product with a

Answer 32

because it allows them to market different products to different segments of the market e.g coco cola and coke zero

Question 33

how can product branding help build customer loyalty and trust?

Answer 33

by associating the product with specific quality and benefits

Question 34

what are the disadvantages of product branding?

Answer 34

the cost of creating and promoting a new brand for each product can be expensive

Question 35

why is introducing new products under different brands difficult?

Answer 35

the business must build a new brand for each product from scratch

Question 36

what may having different levels of quality for product within the brand effect?

Answer 36

customer satisfaction

Question 37

what is own or private label branding?

Answer 37

refers to the use of a retailers name to promote a specific product or service

Question 38

what are the advantages of own brand labeling?

Answer 38

can help retailers differentiate themselves from their competitors by offering unique products and allows retailers to offer products at a lower cost when branded products which helps increases sales

Question 39

what are the disadvantages of own branding?

Answer 39

own brand products may have a lower perceived quality then branded products which can affect customer loyalty and trust

Question 40

what are the benefits of branding?

Answer 40

strong branding can provide several benefits to a business

Question 41

how can branding add value?

Answer 41

by creating a perception of quality, reliability, and trust

Question 42

why can branding lead to the ability to charge premium prices?

Answer 42

customers are willing to pay more for a product that is associated with well-established brand and they perceive products with a strong brand as better quality

Question 43

how can branding reduce PED?

Answer 43

customers who are loyal to a brand are more likely to continue purchasing the product even with an increase in price

Question 44

what are some ways to build a brand?

Answer 44

developing unique selling points advertising sponsorship social media

Question 45

what is a unique selling point?

Answer 45

feature that make a product/service stand out from competitors

Question 46

how is advertising used to build a brand?

Answer 46

brands can create compelling ads that resonate with their target audience

Question 47

how can sponsorship be used to build a brand?

Answer 47

partnering with events, organisations, or individuals can help brands gain exposure and build their reputation by aligning themselves with positive associations or values?

Question 48

how can social media help build a brand ?

Answer 48

can build a loyal following and create a community around their brand

Question 49

how can being able to quickly adapt their branding to changing social trends?

Answer 49

maximises communication opportunities with their customers which helps develop brand loyalty and increase profits

Question 50

what is viral marketing?

Answer 50

businesses use online platforms to promote their products by creating content at specific times which can easily be shared and commented on

Question 51

what is emotional branding?

Answer 51

companies build strong emotional connections with their customers by appealing to their values, beliefs, and emotions