This class was created by Brainscape user Rose Wingfield Digby. Visit their profile to learn more about the creator.

Decks in this class (19)

The Market
What is a market 1,
What is the aim of marketing 2,
What are needs considered as 3
62  cards
Market research
What is a product orientation 1,
For product orientation what is t...,
What are tools for product orient...
38  cards
Market positioning
What is market positioning 1,
How may a business decided where ...,
What is market mapping 3
30  cards
Demand
What is demand 1,
When does effective demand occur 2,
What is the relationship between ...
20  cards
supply
What is supply 1,
What is the relationship between ...,
If the price increases what happe...
19  cards
markets
How are prices for goods services...,
What is a market 2,
What are the two types of markets 3
17  cards
Price Elasticity of Demand (PED)
What happens when there is an inc...,
What happens when there is a fall...,
What is price elasticity of demand 3
30  cards
Income Elasticity of Demand (YED)
What do changes in income result ...,
What are businesses interested in 2,
What does yed reveal 3
37  cards
Product or Service Design
What does the marketing mix provi...,
What do the 4ps of the marketing ...,
What doe the 4ps in the marketing...
24  cards
Branding & Promotion
Why is promotion an important par...,
What is value proposition 2,
Why might a business communicate ...
51  cards
pricing strategy
Why is choosing the right pricing...,
What are some examples of pricing...,
What is cost plus 3
30  cards
Distribution
What is a distribution channel 1,
What are the 3 common distributio...,
What does the 4 stage distributio...
26  cards
Marketing stratergy
What does the product life cycle ...,
How many stages are there in the ...,
What is the first stage of the pr...
72  cards
Approaches to staffing
What will having effective human ...,
What does human resource manageme...,
What do staff represent 3
26  cards
sales, revenue & costs
What is sales revenue 1,
Why must sales revenue be calcula...,
What is the formula for sales rev...
27  cards
break-even
How do you calculate break even 1,
How is the break even point expre...,
What does identifying the breakev...
12  cards
profit
What is profit 1,
What is gross profit 2,
How do you calculate gross profit 3
28  cards
liquidity
What is liquidity 1,
What happens to a business that c...,
Why is managing liquidity importa...
35  cards
Production, Productivity & Efficiency
What is production 1,
What are the main methods of prod...,
What determines the method of pro...
19  cards

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