Branding and promotion Flashcards
What is promotion?
a variety of methods to communicate with customers and persuade them to buy the products
What is the main aim of promotion?
making customers aware of the product position
What are the types of promotion?
advertising
sales promotion
publicity
personal selling
What are examples of sales promotion?
competitions, vouchers, deals , BOGOF
What are examples of advertising?
leaflets, brochures, radio, TV print
What are examples of publicity?
speeches, PR stunts, sponsorship
What are examples of personal selling?
telemarketing, sales people, cold calls
What is sales promotion?
short term incentives to encourage buyers to purchase more stock
What is public relations?
communicating with the media to enhance the image of the a business
What is sponsorship?
giving money to a celebrity to raise its profile
What is direct marketing?
Aimed directly at a customer
What is personal selling?
based on face-to-face contact with customers
What are positives and negatives of advertising?
+ awareness, consistent, control, wide coverage
- experience, may not be effective, competition
What are positives and negatives of public relations?
+ relatively cheap
- boycotted, fake?, cant control media
What are positives and negatives of direct marketing?
+ personal development
- small scale, time consuming, ignored