Branding and promotion Flashcards
1
Q
What is the marketing mix?
A
- Price
- Product
- Place
- Promotion.
2
Q
What is promotion?
A
Where a business persuades people to buy their product or service.
3
Q
What are the aims of promotion?
A
- Tell consumers about a new product.
- Remind customers about a new product.
- Reach a wide target audience.
- Show customers that their product is better than competitors.
4
Q
What is above the line promotion?
A
A businesses uses external media without any direct contact with the customer.
- The business has no control over who sees their promotion.
5
Q
What are examples of above the line promotion?
A
- TV
- Newspaper
- Radio
- Billboards.
6
Q
What is below the line promotion?
A
Where a business directly contacts a customer.
7
Q
What are examples of below the line promotion?
A
- Free gifts
- Coupons
- Loyalty cards.
- Buy One Get One Free offer
8
Q
What is a promotional mix?
A
Where a business uses more than one method of promotion.
9
Q
What are different ways to build a brand?
A
- Exploiting USP.
- Advertising
- Sponsorship
- Social media
