Black Panther Flashcards
What does the BBFC stand for?
The British Board Of Film Classification
What does the BBFC do?
Age rates film and video releases in the UK
Why is Black Panther 12a?
Several main characters either die or almost die, women are seen wearing dresses that show cleavage, it’s fairly violent but the combat is fantastical and there’s a strong moral code to most of conflict
What are Convergent platforms?
Phone, TV, laptop, ipad, computer
Define circulation
The number of copies, formats and units of a product distributed globally
What are the different methods of circulation of Black panther?
It can be purchased on streaming sites, it’s possible to watch on a mobile phone, illegal streaming and downloading
Define a prosumer
A consumer who becomes involved in designing and creating fan art from existing properties
Define a consumer
A person who purchases a product or service being sold to them
What’s the name of the social media campaign to let underprivileged kids watch the movie?
Blackpantherchallenge
Who was funds raised for so they could see Black Panther in cinemas?
“Boys and Girls club of Harlem”
What’s significant about Marvel as a franchise?
They’re the highest grossing film franchise (grossing over $29 billion across 33 films at the global box office)
How much was Marvel bought by Disney for in 2009?
$4.24 billion
Why is Black Panther commercially successful?
Broke records for the highest opening weekend in the USA, grossed well over $1billion worldwide with 48% of profits from non US countries
What was Black Panther nominated for?
Best picture academy award
What Oscar’s did Black Panther win?
Costume, product design, original soundtrack
What was the political activist group established to provide armed monitoring of police behaviour?
The Black Panther Party
When did Tommie Smith and John Carlos display black power at the olympics?
October 16th 1968
What political movement has highlighted the disparity between black and white people in the film industry?
oscarssowhite
Define Vertical Integration
Expansion strategy where one company takes control over one or more stages in the production/distribution of a product
Evidence that Disney don’t have complete ownership of Marvels superhero universe
They entered a deal with Sony to produce a new version of the character Spider-Man in their shared universe
Name the tv shows Netflix and marvel signed a deal with in 2013 that were based around superheroes
Punisher and Daredevil
Define Synergy
Where 2 or more organisations work together for a higher commercial gain
Give examples of synergy
Black Panther soundtrack featuring Kendrick Lemar, Hasbro toys x marvel, Lexus LC-500
Where was the Black Panther teaser trailer shown to obtain a wider demographic?
NBA Super Bowl games (during the breaks)
How were female audiences targeted to watch Black Panther?
A catwalk show at New York fashion week , features in numerous fashion magazines
What percentage of people were women who bought a ticket to watch Black Panther in its opening weekend?
44%
Define Afrofuturism
Sci-fi technologies and genre intertwined within African American/African culture in a movie/tv show
How are film institutions depend on audiences to market their products?
Producers monitor/exploit audiences obsession by including sequences + they pander to fan service - generate greater expectancy
What does digital converging technologies allow audience to do?
Create user generated content (short films, designs) + form forums to discuss film + make reaction videos
How is BP operated over a range of different cultural industries?
The way it was released as part of synergy - utilise fashion, music, sports to broaden its potential appeal + its characters introduced in other marvel movies
Examples of variation in Marvel:
Spider-Man rebranded as a teen rom com + Thor became a comedy/fantasy
Political campaigning in BP
Ideology of the film enables it to carry a political campaign during marketing process
What’s the political campaign that started #BlackPantherChallenge?
Boys and Girls Club of Harlem
Who helped advocate the political campaign for BP?
Octavia Spencer, Viola Davis and Frederick Joseph
How much money did the black panther challenge raise?
$40,000
Who’s idea is the Cultural Industries theory?
David Hesmondhalgh
What did David Hesmondhalgh say?
The idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration
Why are independent film companies at risk of producing superhero films?
Marvel dominates Sci Fi superhero genre - limits opportunities for independent films + audiences come to expect conventional approaches and larger budgets associated to these films
Examples of DC movies that we’re unable to compete with Marvel:
Man of Steel (2013) + Batman Vs Superman (2016) + Suicide Squad (2016)
What did the DC superhero films suffer from? And why?
Poor box office returns - darker reimagining of classic superhero tails
Power & media industries theory
Curran and seaton
What did Curran and Seaton say?
Media are controlled by a small number of companies primarily driven by the logic of power and profit. The general trend in media industries is towards greater concentration of ownership.
