Bickman et al

Question 1

B - Aim

Answer 1

To investigate the degree of social power associated with different uniforms.

Question 2

B - Type

Answer 2

Field experiment

Question 3

B - Design

Answer 3

Independent measures

Question 4

B - Hypothesis

Answer 4

Members of public would be more/less likely to obey depending on the uniform.

Question 5

B - Sample

Answer 5

Opportunity sampling, 153 New York pedestrians, aged between 18-61.

Question 6

B - IV

Answer 6

The confederate’s uniform, either a guard, a milkman, or a civilian.

Question 7

B - DV

Answer 7

Whether participants obeyed or not.

Question 8

B - Procedure

Answer 8

On weekday afternoons, the sample were approached and asked to either pick up a paper bag, give a dime to a stranger, or stand on the other side of the bus stop. All confederates were young, white males.

Question 9

B - Results

Answer 9

Regardless of the scenario, people obeyed significantly more to the guard.

Question 10

B - Conclusion

Answer 10

Proved importance of situational factors, demonstrated social power of authoritative uniform.

Question 11

B - Criticisms

Answer 11

Lacks control of extraneous variables, culturally biased sample, ethical concerns such as lack of consent, sample is also biased as confederates chose who to approach, gender bias in that all confederates were male.