Belfast (case study)

Question 1

What is Belfast and example of?

Answer 1

Belfast is an example of a city which could be seen as one place with two representations.

Question 2

Why did Belfast have a bad representation?

Answer 2

30 year period of conflict called ‘The Troubles’ and the high degree of religious segregation leads to
an image of ‘bombs, bullets and balaclavas’ which dominated newspaper headlines in the late 20th
century.

Peace walls and political parades form important parts of the city’s history, but some argue that this reflects that the city is struggling to move on.

Question 3

What was done to change the reputation?

Answer 3

Alternatively, large scale rebranding of the city, with different ‘quarters’ emphasising the history and culture of the city have drawn in tourists

Question 4

How has the Titanic quarter helped?

Answer 4

The Titanic Quarter is one of the largest brownfield site redevelopments in Europe which includes the Titanic Belfast Centre

Visited by 2 million people and the set of Game of Thrones in the former shipyard paint hall

100 companies are based there

Question 5

How has the new representation helped?

Answer 5

Tourism contributes £450 million annually to the economy and Belfast has successful managed to change its international image