BCG matrix

Question 1

what is BCG matrix

Answer 1

a visual marketing management tool used to analyse a firm’s product portfolio in terms of market share and growth of the whole market.

Question 2

What is cow?

Answer 2

High market share.
Low market growth.

Question 3

What is Dogs

Answer 3

Low market share.
Low market growth.

Question 4

What is question marks

Answer 4

Low market share.
High market growth.

Question 5

What are stars

Answer 5

High market share.
High market growth.

Question 6

Star products characteristics

Answer 6

Most successful products that generate high income. Requires high level of investment to maintain high market share. As time goes on, they can end up as cash cows.
PLC: Growth phase.

Question 7

Dogs products characteristics

Answer 7

Operates in declining markets and generate little profits. Either need to be replaced or eliminated.
PLC: Decline phase.

Question 8

Question marks product characteristics

Answer 8

Require a large amount of investment as they are usually in a highly competitive market so high investment needed in promotion. Could become stars or dogs.
PLC: Growth phase.

Question 9

Cow product characteristics

Answer 9

High product sales, even higher than stars as they do not require extensive investment for marketing.
Well established products with a strong customer loyalty and good distribution.
PLC: Maturity phase.