BBC Radio 1

Question 1

Flagship

Answer 1

The best product/idea that an organisation owns or produces.

Question 2

How is the BBC funded?

Answer 2

Funded - Tv license fee
Legally every household has to pay if have device that can access internet.

Question 3

How much is a TV license? + breakdown

Answer 3

£169.50 per year (£13.25 monthly, £7.29 = spent on television, £2.09 spent on radio)

Question 4

What is the aim of the service license

Answer 4

To provide certainty for audiences + stakeholders about what each BBC service should provide

Question 5

the monthly _______ ____ is more expensive than all streaming services

Answer 5

the monthly license fee is more expensive than all streaming services

Question 6

Aprox how many people a week are prosecuted for evasion of license fee? what percentage are women?

Answer 6

Nearly 1000 people a week.
70% are women

Question 7

History: What year did the BBC begin an why?

Answer 7

1967. Established at the request of the government following the banning of private radio stations.

Question 8

History: Why was BBC radio 1 so popular?

Answer 8

-Alternative to Radio 2 and 4 by offering pop music

Question 9

Why is the flagship Radio show, Radio 1 Breakfast show so popular?

Answer 9

-Around for 50+ years
-Friendly and familiar voices we hear on radio are expected - creates a consumer base that differs from other radio stations

Question 10

5 public purposes of the BBC?

Answer 10

1) Show the most creative, hugest quality and distinctive output and services
2) Provide impartial news
3) Support learning for all ages
4) Reflect and represent the diverse communities of all Uk, win doing so, supporting the creative economy across UK.
5) To reflect Uk (cultures and values) to the world

Question 11

Statistic that shows BBC’s contribution the Uk economy

Answer 11

-For every £1 gets (from TV license) £2.63 is generated in the economy

Question 12

What is Radio 1s remit?

Answer 12

• To entertain a distinctive mix of music and speech
  -Target audience = 15 -29 year olds
  -Support emerging artists (especially those from UK)
  -News, documentaries and advice campaigns should cover areas of relevance to young adults.

Question 13

Outline the political context for the R1 to meet their remit

Answer 13

-Essential to maintaining their position as the Uk’s public service broadcaster with their License Fee Funding
-Successive conservative governments have tried to reduce/ remove the LF

Question 14

Outline the economic context for the BS to keep their license fee

Answer 14

-BBC brings revenue to the UK economy - acts as an incentive for the gov to keep providing a license fee

Question 15

Outline the social context for the BS to keep their license fee

Answer 15

-The BBC building loyalty with digital native audiences will help the BBC to survive

Question 16

Statistic that suggests BBC’s core audience AREN’T turning to live radio

Answer 16

People aged 15-24 listened to just over 14 hours of radio per week last year. 7 hours less than the average adult! (Static from Ofcom 2023)

Question 17

Name threats to Radio

Answer 17

-Spotify
-Social media providing news
-Lack of loyalty from younger audiences
-Commercial challenges
-Other media outlets criticising their public image
-Evolving audience tastes
-Mistrust after scandal (e.g. Huw Edwards)

Question 18

Time the Breakfast show is aired?

Answer 18

7am-10.30am: Popular channel, audiences likely to be listening

Question 19

Name the last 3 BS presenters before James

Answer 19

-Nick Grimshaw (2012-2018)
-Chris Moyles (2003-2012)
-Sara Cox (2000-2003)

Question 20

Host: Chris Moyles. Dates. Why replaced.

Answer 20

-Longest running presenter of the show from 2004-2012.
-Had very high listening figures.
-But was eventually replaced because felt he was getting too old and therefore wasn’t appealing to a young audience anymore.

Question 21

Outline Chris Moyles as a Presenter

Answer 21

-had ‘laddish banter’
-claimed to want to take a 16year olds virginity
-he brought in many listeners who were outside the target demographic; their average listener age went from 29 to 32yrs

Question 22

Host: Nick Grimshaw. Dates? Why good presenter?

Answer 22

-Hosted the show from 2012 - 2018.
-His experiences on TV and Radio for mainstream young adults gave him a pre-sold fan base.
Paid: £400,000
-Started to lose a lot of listeners, changed presenter

Question 23

Outline Nick Grimshaw as a presenter

Answer 23

-had strong connections to celebrities
-had a reputation of being a partyer
-didn’t bring enough listeners in was why his contract wasn’t renewed

Question 24

Host: Greg James. Dates. Why was he a good choice as a presenter?

Answer 24

2018-present.
Had a long-history with Radio 1: Hosted the 4-7pm “Drivetime” slot and had been popular with listeners, Familiarity with younger audiences

Question 25

Outline Greg James as a presenter

Answer 25

-unproblematic, funny
-actively builds a loyal fandom (e.g. gregulars)
-is able to create a space where listeners can ‘confess’ and ‘be weird’

Question 27

How is the BBC Studious vertically integrated?

Answer 27

Had ability to produce, broadcast, and stream their own content without having to outsource.

Question 28

How does show utilise digital technology

Answer 28

-its available to stream 30 days after the broadcast
-maintains a social media presence for marketing + digital purposes
-content shared on YT to promote the show + presenter
-is broadcasted on DAB radio
-listener can message into the live show
-listeners can engage via social media - e.g. on their X, they ask questions, share playlists, posts visual enigmas (clips from the show)

Question 29

How does Radio 1 promote audience participation

Answer 29

-Features a Scottish presenter (Callum Lesley) attracts Scottish listeners
-Greg James continuously encourages AP through call/ text ins (he interacts + reads out messages)
-Does interactive quizzes

Question 30

What is the Royal Charter

Answer 30

-Its a constitutional base for the BBC
-It sets out their objective mission and public purposes
-the current t charter began on 1st Jan 2007 and ends on Dec 31st 2027

Question 31

What does R1BS ensure with their music?

Answer 31

-Broadcast 60 hours of music per week
-40% of music should be from Uk acts
-at least 45% should be new content

Question 32

Outline R1’s weekly playlist?

Answer 32

-50 songs played repeatedly throughout the week - is split into 3 lists
-A list: Played 25x, B list: 15x, C List: 5x

Question 33

What is the name of the R1BS new music playlist

Answer 33

-In New Music We Trust
-is played weekly

Question 34

Outline 4 barriers to reach R1’s target demographic (15-29)

Answer 34

-The hosts don’t reflect the TA, so don’t appeal
-Youth listen to less radio (1/3 less radio than elders)
-15-29 year olds curate their listening through streaming services - like Spotify
-TA are more likely to listen to podcasts for ‘Speech content’

Question 35

What is RAJAR

Answer 35

-the official body for measuring radio audience for the Uk
-stands for Radio Joint Audience Research
-measures the BBC’s audience reach since 1992

Question 36

Capitals’s reach is _%, R1’s reach is _%

Answer 36

Capital’s reach is 16%, R1’s reach is _%

Question 37

Outline Jimmy Saville in relation to the BBC

Answer 37

-One of the most prolific podophiles in the UK
-Worked for the BBC for 3 decades on ‘Jim’ll Fix It’ - a children’s show
-There were complaints to BBC during his career - but it was never fully investigated until after his death in 2011
-Greatly damaged the BBC’s reputation

Question 38

Outline Russell Brand in relation to the BBC

Answer 38

-Left a message for Andrew Sachs saying he ‘fucked’ his granddaughter
-BBC issued a poor apology on behalf of Brand
-Shows BBC cant control their talent (who are paid substantially by taxpayers)

Question 39

What does Ofcom do

Answer 39

-They operate independently form the Gov
-Manages technology for communications
-Ensures fair deals/ services, contracts
-Oversees post
deals with radio + TV complaints
-Protects audiences from harmful content
-Ensures high quality of shows