Animal Crossing Flashcards
What game are we studying?
Animal Crossing: New Horizons
Context for Animal Crossing? Who made it? Other versions?
Animal crossing was developed and published by Nintendo. The series has run for over 20 years, original game produced in 2001.
When was Animal Crossing: New horizons released?
Initially announced for the Nintendo Switch in 2018 but wasn’t released until March 2020.
Statistic for higher sales?
It is the First console game to reach five million digital sales within a month.
What award did the game win in 2020?
The Best Family Game - at The Game Awards 2020
How did sales compare to other versions of Animal Crossing?
Eclipsed the lifetime sales of all past instalments within its first six weeks. Became the second-best-selling game on the Nintendo Switch system.
How many billion did New Horizons gross in its first year of March 2021?
$2 billion
What is PEGI?
The video games industry classifying board.
What rating/ certification does New Horizons have?
PEGI 3 - this means content is deemed as suitable for all age groups. And the game should not contain any sounds or pictures that are likely to frighten young children. A very mild form of violence is acceptable.
Sandbox game?
American term, suggests that the game has no instructions and you can shape it yourself to whatever you want .
Examples of the influence of social media? Twitter, TikTok
-Animal Crossing saw 71% rise in overall conversation on Twitter after the release of New Horizons
-July 2020, #animalcrossing had a total of 3.2 billion views on TikTok
How was New Horizons marketed?
-Budget friendly, virtual marketing
-User generated content
-US House Representative - Alexandria Ocasio - Cortez, carried out virtual ‘house calls’ by visiting the islands of Us Citizens and interacting with them
-Brands amongst Marc Jacobs + Valentino showcased collections on the game
-KFC Philippines created a KFC island, allowing guests to win real life menu items + vouchers
-Celebrities also began posting about their experiences when playing new horizons, which generates publicity for the game
When the release date of ACNH was delayed, stock price dropped by _%
When the release date of ACNH was delayed, stock price dropped by 3%
Why was release pushed back? Where announced? Why is this significant?
1) To ensure Nintendo employee welfare.
2) E3 Conference 2019
3) Significant; as massive capitalist company willing to do this for their colleagues
How did the release push back positively influence sales?
-Released during Covid - 19
-Pandemic forced people indoors with higher levels of disposable income due to furlough and inability to spend on normal activity
