Basics of Semiotics Flashcards
Definitions of Semiotics
The study of signs and symbols and their use or interpretation.
How did Ferdinand define the field of semiotics?
outlined the concept of the sign that has signifier and signified.
How did Charles Sanders define the field of semiotics?
Defined the differentiation between symbol, icon and index
What form do Signs take?
Words, Images, sounds and objects (WISO)
What are the types of a Sign
Index, Symbol and Icon (ISI)
Key terms to understand a Sign
A Signified, Signifier and code
What is a Code?
A system of words, letters, figures or symbols used to represent others, especially for the purpose of secrecy.
Why are semiotics Important for designers?
They help us become aware of the roles of different signs (ISI) and roles played by ourselves and others in constructing social realities.
