Basic principles of Perception Flashcards
What is Perception?
The ability to see, hear or become aware of something through the senses
What is Stimuli?
A thing that arouses activity or energy in someone or something
The Perception process definition
It begins with stimuli in the environment and it ends with our interpretation of those stimuli.
Three steps of the perception process
Selection of the stimuli in the environment
Organization of that information
Interpretation of those stimuli
(SOI)
What Is Selection
The process through which we attend to some stimuli in ur environment and not others.
What is Selective Attention
Attending to those stimuli that are meaningful to our own worlds
What is Selective Retention
Recalling only what reinforces your beliefs, values and expections
You are more likely to remember statistics of a basketball
team that you are a fan of.
What is Selective Perception
Tendency to perceive what you want to.
you are likely to perceive a referee who makes a call against your
favorite team as being wrong because you want to believe that your
team is perfect
What is Selective Exposure
Selecting what you want to expose yourself to based on your beliefs, values, and expectations
you might associate more with people who are also fans of your
favorite basketball team, thus limiting your exposure to other
stimuli
What is Gestalt Psychology
The theory that our brain groups elements together whenever possible instead of keeping them as seperate elements.
State Gestalt Laws
Proximity, Similiarty, Figure\Ground and Closure
Define Proximity
The brain groups together the elements instead of
processing a large number of smaller stimuli
Allows us to understand and conceptualize information more quickly
Define Similarity
People will perceive similar elements grouped together.
Allows us to distinguish between Joining and
overlapping objects based on their visual texture and
resemblance.
Define Figure/Ground
A visual field can be seperated in to two distant regions:
-The figures stand out, while the ground fades into the background.
-Many optical illusions play on this
Define Closure
The law of closure explains that our perception will complete
incomplete objects
