B2.02.05: Nudge Theory

Question 1

Define the nudge theory

Answer 1

A form of subtle government intervention of influencing consumer’s choices without using financial rewards for compliance, sanctions (punishments) for non-compliance and limiting choices

Question 2

Provide an example of the nudge theory

Answer 2

• Making organ donation the default choice in Spain where citizens must opt-out of the programme if they do not wish to donate