A2.01.03: The Non-Price Determinants of Demand Flashcards
Income and how it affects the 2 different types of goods
- normal goods: as income increases, demand increases
- inferior goods: as income increases, demand decreases leading to higher priced substitutes being bought
Trends
Trends influence quantity demanded which means there will be a decrease in quantity if a popular is less popular.
- This can be affected by media, marketing and peer pressure
Future Price Expectations
If consumers think that the price will increase in the future, demand will increase NOW
Number of consumers (using Ads)
If there’s an increase in the number of consumers, demand increases although strategies would depend on the age of populations.
For example, number of senior citizens increases hence, ads will be targeted at them
Population
As the population increases due to immigrants increasing as a result of governments raising the limit of immigrants, demand for goods and services will increase
Substitutes
- If prices of a substitute good goes down, the demand for that good increases. A change in the price of one substitute good causes a change in the price of the other
Interest Rates
- As interest rates increase, demand decreases as it becomes more expensive to borrow money
Compliments
- As prices of complimentary goods decreases, demand increases. These are usually purchased together hence, if one’s price changes, the other’s does too
Acronym to remember Non price determinants of demand (PASIFIC-F)
P - population
A- advertisements
S - price of substitute goods
I - Incomes
F - Fashion Trends
I - Interest rates
C - price of complimentary goods (inverse relationship w/ demand)
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F - Future price expectations
Define Substitute
Substitute goods are two alternative goods that could be used for the same purpose