B116 - Ch.5 Flashcards
When a store like Mark’s advertises with a message like “Clothes that work,” it is engaging in double targeting.
Select one:
True
False
True
How individuals collect information about products and services is part of consumer behaviour.
Select one:
True
False
True
For which of the following products is a customer most likely to experience cognitive dissonance?
Select one:
a.
a meal at a restaurant
b.
an automobile
c.
a package of chewing gum
d.
a night’s stay at a hotel
e.
a textbook
b.
an automobile
For adults, what is the most important factor in a purchase decision?
Select one:
a.
it depends on the kind of product
b.
past contact with a brand
c.
price
d.
it depends on the complexity of the purchase
e.
endorsement by a celebrity
b.
past contact with a brand
Healthier eating is a trend based on one’s
Select one:
a.
culture.
b.
personality.
c.
attitudes.
d.
lifestyle.
e.
beliefs.
d.
lifestyle.
The screening of messages that are in conflict with learned attitudes and beliefs is selective perception.
Select one:
True
False
True
Central to the hierarchy of needs theory is the belief that
Select one:
a.
behaviour is influenced by needs yet to be satisfied.
b.
the higher the level of need satisfied, the more self-centred the individual is.
c.
satisfied needs are strong motivators only at the lower levels of the hierarchy.
d.
satisfied needs are strong motivators.
e.
lower level needs do not need to be satisfied before an individual moves to a higher level.
a.
behaviour is influenced by needs yet to be satisfied.
Although helpful, the generic model of the buying decision process does not completely explain how purchase decisions are made for all customers in all instances. This is because
Select one:
a.
routine purchases do not follow the rational decision-making model.
b.
self-concept theory is in clear opposition to the model.
c.
there are many contributing variables and the ones that actually trigger a response cannot always be readily determined.
d.
the steps of the generic model cannot be accomplished by any single individual.
e.
the model does not consider the hierarchy of needs.
c.
there are many contributing variables and the ones that actually trigger a response cannot always be readily determined.
A car buyer questions the wisdom of her recent purchase. She is experiencing cognitive dissonance.
Select one:
True
False
True
A couple in the market for a Caribbean cruise vacation package is currently comparing the packages of three major cruise lines. At what stage of the decision-making process are they?
Select one:
a.
evaluation of alternatives
b.
post-purchase evaluation
c.
cognitive dissonance
d.
problem recognition
e.
information search
a.
evaluation of alternatives
Spending $5000 on a hair transplant is an example of satisfying physiological needs.
Select one:
True
False
False
Sam decided to analyze how he makes a decision about buying food for lunch on campus. This decision requires considerable information search in the buying decision-making process.
Select one:
True
False
False
Once marketers have a better understanding of the psychographics of their market, they can change the communications strategy to better appeal to the target.
Select one:
True
False
True
Melissa is thinking about buying a new smartphone. Her friends, who will have some influence on Melissa’s purchase, represent her
Select one:
a.
social group.
b.
endorsement group.
c.
reference group.
d.
lifestyle group.
e.
cognitive group.
c.
reference group.
As the risk increases, the extent of the search for information decreases.
Select one:
True
False
False
At the conclusion of a marketing research study, a manufacturer of environmentally friendly household cleaning products was startled to learn that their products were purchased by consumers across a broad age spectrum. They had believed that their market was the younger generation. What will better describe the key features of the target market than demographics?
Select one:
a.
psychographics
b.
economics
c.
subculture
d.
income
e.
perception
a.
psychographics
An individual’s feelings toward a product or service is
Select one:
a.
an attitude.
b.
a judgment.
c.
a conviction.
d.
an opinion.
e.
a belief.
a.
an attitude.
Marketers can only seek to influence consumers’ motives, not their needs.
Select one:
True
False
False
Select one:
a.
the steps a consumer takes when comparing competitive brands
b.
a group of brands a consumer would consider accepting among competing brands
c.
a group of other consumers in the same target market segment
d.
the set of individual and social factors that affect purchase
e.
a group of problems recognized in the decision-making process
b.
a group of brands a consumer would consider accepting among competing brands
The way you would like to be is your
Select one:
a.
ideal self.
b.
real self.
c.
looking-glass self.
d.
self-image.
e.
self-concept.
a.
ideal self.
