B116 - Ch.1 Flashcards
A series of firms or individuals that participate in the flow of goods and services from producer to final users is known as a
Select one:
a.
distribution channel.
b.
marketing channel.
c.
distributorship.
d.
selling group.
e.
target market.
b.
marketing channel.
The first stage in the marketing process is
Select one:
a.
needs assessment.
b.
test marketing.
c.
product design.
d.
concept development.
e.
feasibility testing.
a.
needs assessment.
What is the name for the business philosophy where managers are concerned that their business decisions are balancing the expectations of customers, shareholders, the environment and society at large?
Select one:
a.
selling orientation
b.
production orientation
c.
socially responsible marketing orientation
d.
efficiency orientation
e.
marketing orientation
c.
socially responsible marketing orientation
Coupons and free samples are examples of sales promotions.
Select one:
True
False
False
The most effective way to enhance an organization’s public image is through advertising.
Select one:
True
False
False
A marketing orientation exists when all business revolves around the customer.
Select one:
True
False
True
Canadian female consumers are Kellogg’s Special K’s
Select one:
a.
relationship market.
b.
geographic market.
c.
market niche.
d.
prime market.
e.
target market.
e.
target market.
One focus of Williams Fresh Café’s relationship management efforts is to understand what their best guests prefer and make them offers in real time.
Select one:
True
False
True
What is the underlying belief in a selling orientation?
Select one:
a.
Selling products with the highest margin will bring success.
b.
Selling to niche markets is most effective.
c.
Satisfying customer needs leads to the greatest sales.
d.
Selling the highest volume leads to the greatest profits.
e.
Selling product benefits rather than features is the key to customer satisfaction.
d.
Selling the highest volume leads to the greatest profits.
Bell Canada’s sponsorship of the 2010 Olympics is an example of
Select one:
a.
experiential marketing.
b.
event marketing.
c.
promotional marketing.
d.
public relations.
e.
cause marketing.
b.
event marketing.
Successful global brands are those that focus on the bottom line, or price tag, of their products.
Select one:
True
False
False
Decisions involving transactions between manufacturers and wholesalers relate to which marketing mix element?
Select one:
a.
branding
b.
distribution
c.
margins
d.
price
e.
product
b.
distribution
Making what you can market instead of marketing what you can make is a philosophy of the marketing era.
Select one:
True
False
True
Experiential marketing is designed to engage new users with the brand in a more personal way.
Select one:
True
False
True
A target market is a group of people, typically a smaller geographic area, in which a product or service is tested before it is officially launched.
Select one:
True
False
False
Incentives offered to motivate customers to make repeat purchases are called
Select one:
a.
promotions.
b.
customer profiling.
c.
strategic alliances.
d.
loyalty programs.
e.
database marketing.
d.
loyalty programs.
You have been hired to create a marketing communication program for Brendo Toys. You will be
Select one:
a.
selecting an appropriate advertising campaign.
b.
monitoring profit per unit.
c.
suggesting new product features.
d.
deciding on alternate distribution methods.
e.
setting a competitive price.
a.
selecting an appropriate advertising campaign.
An organization cannot satisfy the needs of all consumers, so it concentrates its efforts on a segment of the population that offers the most promise. This group is called the
Select one:
a.
focus group.
b.
target market.
c.
profit sector.
d.
target niche.
e.
demographic target.
b.
target market.
Shoppers Drug Mart’s Optimum loyalty program collects transaction data in order to tailor offers to loyal customers.
Select one:
True
False
True
The collection of target markets chosen by the organization is its marketing mix.
Select one:
True
False
False
