B116 - Ch.13 Flashcards
Canadian Tire abandoned their weekly print flyer as part of their marketing communications strategy.
Select one:
True
False
False
Which of the following is a warehouse outlet?
Select one:
a.
Sears
b.
Canadian Tire
c.
Walmart
d.
Costco
e.
The Bay
d.
Costco
Inventory turns is the number of times during a specific time period that brand new stock is added to existing supplies.
Select one:
True
False
False
A retail development containing stores like Home Depot, Future Shop, and Winners is called a
Select one:
a.
supermall.
b.
mega-mall.
c.
hypermall.
d.
power mall.
e.
strip mall.
d.
power mall.
Golf Town, which sells golfing equipment, clothing, and related accessories, is an example of which type of retailer?
Select one:
a.
limited-line store
b.
self-serve retailer
c.
independent retailer
d.
specialty store
e.
general merchandise store
a.
limited-line store
Apple’s minimalist design emphasis helps create the shopping atmosphere.
Select one:
True
False
True
What is the biggest problem facing independent retail stores?
Select one:
a.
too many other stores create confusion for customers
b.
they require strong brand identity
c.
they require more effort to build atmosphere
d.
the risk of financial loss
e.
insufficient parking
d.
the risk of financial loss
What is a good example of non-store retailing used by Canadian Tire?
Select one:
a.
seasonal catalogues
b.
customer service
c.
tradeshows
d.
vending machines
e.
kiosks
a.
seasonal catalogues
What marketing communications were key in Canadian Tire’s changes to its retailing marketing mix?
Select one:
a.
an effective website
b.
clear information on product features
c.
build brand loyalty
d.
catchy advertising directed to females
e.
upbeat music playing in the stores
c.
build brand loyalty
Warehouse outlets are no-frills, cash-and-carry outlets that offer consumers name brand merchandise at discount prices. They are commonly referred to as big-box stores.
Select one:
True
False
True
Retailing employs less than 10% of Canada’s workforce.
Select one:
True
False
False
IKEA’s business idea is “To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.” Onto which of the five elements of consumer transactions is IKEA choosing to focus?
Select one:
a.
product and access
b.
product and experience
c.
service and experience
d.
product and price
e.
price and service
d.
product and price
NuGrowth Landscaping Supplies is located 25 kilometres north of a city beside a busy highway. This type of retailer is known as a
Select one:
a.
rural shop.
b.
solo shop.
c.
freestanding store.
d.
outskirts shop.
e.
mini-strip.
c.
freestanding store.
Retailing includes all activities directly related to the sale of
Select one:
a.
industrial goods to consumers.
b.
clothes, shoes, and food products.
c.
consumer goods and services to other businesses.
d.
products sold in malls.
e.
goods and services sold to final consumers for personal use.
e.
goods and services sold to final consumers for personal use.
What is the retail marketing mix?
Select one:
a.
product, price, promotion, and service
b.
selling goods to customers
c.
the four Ps
d.
the plan a retailer uses to attract customers
e.
the store plan for a retailer
d.
the plan a retailer uses to attract customers
Retail outlets such as Subway, Tim Hortons, and Canadian Tire are examples of
Select one:
a.
superstores.
b.
retail cooperatives.
c.
retail chain stores.
d.
voluntary chain stores.
e.
retail franchises.
e.
retail franchises.
Which type of retail location strives to offer consumers a unique shopping experience and a “back-to-the-community” kind of feel?
Select one:
a.
strip mall
b.
power centre
c.
suburban mall
d.
full-service mall
e.
lifestyle mall
e.
lifestyle mall
A pop-up store involves opening a temporary sales space one day and then disappearing anywhere from one day to a few weeks later.
Select one:
True
False
Feedback
True
Angela prefers to shop for groceries at larger “superstore” format outlets because she believes that the smaller stores don’t have the selection of products she is looking for. The “superstores” are performing which retailing function that is a priority for Angela?
Select one:
a.
enabling transactions
b.
participating in the sorting process
c.
providing information to customers
d.
marketing items
e.
offering online shopping
b.
participating in the sorting process
In retailing, atmosphere refers to the physical characteristics of a retail store or a group of stores that are used to develop an image and attract customers.
Select one:
True
False
True
