B116 - Ch.10 Flashcards
“Super, Natural British Columbia” and “I Love New York” are slogans used in
Select one:
a.
place marketing.
b.
social marketing.
c.
advocacy marketing.
d.
idea marketing.
e.
people marketing.
a.
place marketing.
When golf course green fees are lower in the early spring and late fall it speaks to the variability in quality of services.
Select one:
True
False
False
Donors to the United Way do not receive any material benefits from the agency itself. Donors realize the ________ from the exchange relate to the psychological satisfaction of helping a worthwhile cause.
Select one:
a.
customer service orientation
b.
objectives
c.
benefits derived
d.
philosophy
e.
supplementary services
c.
benefits derived
When people purchase a holiday, they rely on marketing communications and reviews on social media because the product is intangible.
Select one:
True
False
True
Which of the following is most likely to engage in “people marketing”?
Select one:
a.
University of Toronto
b.
BC Lottery Corporation
c.
Canadian Cancer Society
d.
Vancouver Canucks
e.
Canadian Blood Services
d.
Vancouver Canucks
A recent Canadian Blood Services campaign featured stories of individuals whose lives were saved because of donated blood. Each message concluded with the statement, “Blood, it’s in you to give.” This campaign focused on which unique element of not-for-profit marketing?
Select one:
a.
objectives
b.
exchange
c.
philosophy
d.
target groups
e.
organization
b.
exchange
Federal Express is a typical service product because its customer appeal is its intangible qualities.
Select one:
True
False
True
Canada has always been a service-dominated economy.
Select one:
True
False
False
One of the major goals of not-for-profit marketing is to promote social consciousness. This is known as ________ marketing.
Select one:
a.
philosophical
b.
social
c.
organization
d.
people
e.
cause
b.
social
E-commerce is eliminating the need for service personnel.
Select one:
True
False
False
Not-for-profit organizations need to consider the competition in their marketing strategies.
Select one:
True
False
True
Steve is the owner of a fine dining establishment in Vancouver. He makes a point of visiting each table during a meal to ensure his customers feel welcome and that their business is appreciated. Guests report that on evenings when Steve is not working, something is missing from their experience. They are commenting on the ________ of this service.
Select one:
a.
inseparability
b.
intangibility
c.
expiration
d.
quality variability
e.
people marketing
a.
inseparability
Not-for-profit distribution channels tend to be
Select one:
a.
direct.
b.
disorganized.
c.
uncontrolled.
d.
complex.
e.
flexible.
a.
direct.
Golf course green fees are often lower in the early spring and late fall than during the peak season. This promotional strategy is an attempt to manage the ________ of this service.
Select one:
a.
inseparability
b.
quality variability
c.
perishability of demand
d.
vulnerability of staffing
e.
intangibility
c.
perishability of demand
The assistance given to an elderly passenger on a long flight will influence his or her
Select one:
a.
attitude.
b.
needs.
c.
beliefs.
d.
values.
e.
motives.
a.
attitude.
In the marketing of services, a supplier quotes a price to a buyer. Prices for services are never negotiable.
Select one:
True
False
False
When people return regularly to the same restaurant because they appreciate the people who work there, which part of the service intangibles is likely at play?
Select one:
a.
environment
b.
supplementary services
c.
consistency
d.
attitude
e.
completeness
d.
attitude
Which of the following has had an influence on the growth of services in Canada?
Select one:
a.
social changes
b.
legislative changes
c.
adoption of a service orientation by companies
d.
higher education levels of consumers
e.
decrease in manufacturing
e.
decrease in manufacturing
Margaret will book an appointment at her regular hair salon only if her regular stylist is available. This is an example of
Select one:
a.
inseparability.
b.
intangibility.
c.
flexibility.
d.
variability.
e.
perishability.
a.
inseparability.
If an intermediary is used in the distribution of a service, its primary role is to
Select one:
a.
establish a pricing structure that is competitive.
b.
create demand for the service.
c.
collect fees for the service once the transaction is complete.
d.
develop promotion plans to create awareness for the service.
e.
take title to the service and resell it to potential customers.
b.
create demand for the service.
