Audiences- Online

Question 1

KSI Audiences

Answer 1

• TARGET:
  -FIFA 97: by playing a retro video game he targets an audience that appreciates nostalgia showing that his target audience is not only young but also older people.
  -His commentary and reactions create humor and offense so targets audiences who would appreciate those jokes.
• APPEAL:
  -As a Youtuber: a journey from a regular individual to a successful YouTuber is aspirational.
  -Music Artist: over the years his production value has improved. Commitment is appealing and elevates him to a serious artist.
  -Boxer: reaches a new audience interested in the sport.
• POSITION:
  -Gaming con: reinforces his status as a prominent figure who began in gaming. Space for fans and engagement.
  -TV: interviews and appearances showcase his personality and humanize him in the eyes of audiences, exposing his work.

Question 2

KSI Audience Theory

Answer 2

• End of Audience- Shirky:
  -KSI uses sigital platforms to create content that attracts veiwers and encourages particicpation- comment section creates a community.
  -multimedia platform, music, boxing, YouTube etc.
• Cultivation theory:
  -KSI as a role model, promotes repeated positive messages, mental health awareness, and perseverance, he influences his audience.
• Reception Theory- Hall:
  -PREFFERED: audiences may feel a connection to KSI, rekation to hus humor and experiences
  -NEGOTIATED: he has been controversialand has been criticised but he apologises sincerely and is sensetive to the social climate.
  -OPPOSITIONAL: older audiences would be susupocious of young and successful with non trad careers.
• Fandom- Jenkins:
  -KSI’s fans actively engage with hus platforms, not only consume but also participate through comments, fan projects etc.

Question 3

Attitude Audiences

Answer 3

• TARGET:
  -Gay men via factual writing style, high image-to-text ratio, and lack of emotional content.
  -Age 26-55 through the use of Facebook and X - primary SM used by this age demo
  -Younger men- celeb culture and stories, reference their childhood.
  -Older men: retro culture of the 1990s and political stories. “Real bodies” use mature men and explore the health issues they face.
• APPEAL:
  -Psychographic: Targets the ‘bachelor’ and the ‘married man’ inclusion of interests like gay culture, fashion, film, and magazines. Lacks family articles as stereotypically gay audiences are less likely to have children.
• POSITION:
  -reach: new media techs allow them to reach specialized audiences. Online platforms allow a space for alienated individuals allows them to take control of their representation.
  -reaches specialised audiences via sense of community and providing lgbtq+individukals with a voice
  -USES & GRATS website :
  Surveillance: learn about the glonal issues affecting the community, eg taiwans legalisation of same sex marriage.
  Diversion: cescapism via ‘entertainment’ category eg madonnas performance at eurovision and James Charles backlash, clear focus on lgbtq.
  Personal Identity: Dutee Chand becoming the first indian sports person to come out woukd resonate with those who are in fear due to their faith or culture.
  Relationships: interactivity allows relationships to form and its a safe space
  -Youtube: most veiwed is 260000 whilst least is 333, minor compared to KSI but shows the niche audience.

Question 4

Attitude Audiences- Theory

Answer 4

• End of Audiences theory: Suggests that passive audiences no longer exist due to interactivity, audineces actively engage with media products, via sharing articles or commenting on YouTube videos.