Audiences- Magazines

Question 1

vogue audience

Answer 1

• TARGET: categorised via gender, age, income etc (ABC1 women, 18-34 interests in fashion)
• Advertising is the highest form of revenue the magazine industry generates so especially fashion magazines have high vol of adverts to maintain revenue. Adverts also reflect the magazines brand identity and editorial philosophy to attract TA.
• NRS categorises: demographic variables such as age, sex, ethnicity and marital status, methodical approach to monitor audience behaviour and consumer activity.
• Psychographic profiling- Succeeders (disposable income so designer and expense) & Aspireres (want to be suuceeders so live on credit and buy expenses they cant afford- dangerous)
• APPEAL:
• Heatwave article- new liberated woman to experience culture through the means of travel in sophisticated style, exotic holidays= indulgence.
• Front cover- positioning of Sophia Loren is to promote the ideal definitions of beauty, flawless kin, makeup and fashion. - materialism = aspirer
• Position: Uses and Grats-
  SURVEILLANCE: information on latest fashion trends and style tutorials, informs audiences on how to look & self-improve.
  DIVERT: means of relaxation, ‘easy to pick up’ and ‘easy to put down’, so they are accessible, insight to glamourous lifestyles and celebrity stories, which serve as escapism
  IDENTITY: Cutex advertisement is a commanding advertisement informing the reader that the they must buy into to the product to be considered ‘are you woman enough?’.- self improvement.

Question 2

Vogue Audiences- theory

Answer 2

• Cultivation- Gerbner:
• read on a regular basis, attempts to influence gender norms and femininity, Revlon advert – “Create all the eye illusions you need”
• Reception-
  -preferred: female empowerment and consumerist ideologies.
  When the decoder buys into the philosophy of Vogue they accept.

Question 3

The Big Issue- Audiences

Answer 3

• TARGET:
  -specialized audiences who are consciously aware of the political impact on the homeless. Focuses on independent music, art, and representations of transgender and also carries niche forms of advertising.
• APPEAL:
• younger digital native audiences have option of the digital copy, more convenient and caters to them, supply and demand.
• Cofounder John Bird appeared on The One Show on BBC1, targeting a wider audience- digital convergence.
• POSITION:
• Addressed via testimonials, challenges perceptions of the homeless, stories of vendors who have forged successful careers, eg, Margina Newton- biomedical technician.
• Audiences use it as escapism to relate to or as inspiration to be more charitable.
• Audience participation- “My Pitch” section, numerous ‘competition’ spaces, a chance to win a collectible version TBI produced by Ben Eine to celebrate the 200 millionth copy.

Question 4

TBI Audiences- Theory

Answer 4

• Cultivation-
• audiences consume the repeated philosophy of the mag so would respond to these issues and most likely want to make a difference.
• Reception-
• working class audience will embrace like minded ideologies and will want to make a difference by continuing to support vendors within the audiences local communities