Audience Response Flashcards
When was Kendall Jenner Pepsi advert released ?
2017
Who’s is Pepsi target audience and how is it reached ?
Kendall Jenner is apart of reality tv show keeping up with kardashians to promote their drink. Pepsi wanted to use her star appeal to project a global message of unity and peace to mass western audience.
What was the preferred reading?
To promote a global message of unity and peace to appeal to mass western audience. This is shown through wide angle shot of people from different backgrounds laughing and protesting peacfully linking idea of global message.
What is the oppositional reading of the advert?
The advert was widely criticised tackling social injustice by suggesting protestors would get along better if the protestors were kinder. The advert uses a predominantly red and blue colour scheme for signs being held by protestors and uses close up of the drink with the logo in background throughout. Which many audiences criticised for attempting incorporate their branding to make protests seem fun and like street party. This is reinforced through upbeat music to enforce this idea of fun.
How was tokenism used ?
They were accused of using tokenism , using minority groups briefly to create a false sense of diversity by including a trans women , Muslims and in icongraphy of rock and classical musician attempt to promote there brand as an inclusive one. The feedback was not the case. People went onto social media to complain, highlighting their oppositional reading to the advert.
What is another reading by using Kendall Jenner?
By using her as face social injustice is complexity insensitive as she is rich beautiful white privileged person who has never experienced social injustice
When was the UKIP poster released ?
2014
How is costume used?
Wide shot of white British male dressed in builder uniform . This identifiable through hi vi jacket, builder boots and a hard hat which makes it more relatable to people in working class environment
What is the preferred reading ?
Is the current law imposed by the EU are detrimental to British workers and voting UKIP well help take back control of our country. This reading is supported through use of empty cup and cardboard sign connoting the idea that workers threatened to being homeless.
What does his facial expressions show?
The facial expression show the man looking sad and depressed enforced the idea the EU policy will have a negative effect of the British public.
Oppositional reading ?
An oppositional reading of this could be that poster could be seen discriminatory to people coming from Eu and they should not to blamed for the country’s struggles.
How is the mode of address used ?
“EU policy at work” has a sarcastic tone directly targeting the audience. This is accompanied by sub heading “British workers hit hard with cheap labour” the mode of address hit hard and cheap represents that the EU are the cause of British Workers struggles.
What else does the mode address show?
Outlining “take back our country “ emphasises that UKIP believe that EU citizens don’t belong in our country and there a problem . Followed by this has UKIP logo saying “Vote UKIP” to show UKIP are the solution of the problem enforcing the preferred reading .
