Audience Appeal Flashcards
Define Audience appeal?
Is the process in which media texts attempts to attract its audience.
What type of game is game or war and who is its target audience?
Free to play , action, strategic game targeted at a mass audience. The audiences it attempts to reach is young adult males who enjoy gaming , Fans of Kate Upton and fans of Game of Thrones
How is Kate Upton used in this advert ?
Close up of Kate Upton in a white revealing dress directly addressing the audience “ Come and Play with me” the use of the colour highlights a sense beauty. Also by using a beautiful women like Kate Upton appeals to young adult males through sexual appeal encouraging to play game
How is star appeal used here ?
In addition to this star appeal used to attract audiences who are fans of the actor allowing them to identify themselves with her.
What theorist can be applied to Kate Upton ?
Through the close up and sexualisation of Kate Upton this links to Laura Mulvey theory of the male gaze where people women sexualised and presented in the eyes of a heterosexual male. This could also create oppositional reading as through objectification of women could create negative representation of the game to female audiences.
How is genre used to appeal to audiences?
Medium long shot knights shooting arrows and fighting with swords connoting a sense of violence which common convention within action genre. This appeals to its by fulfilling genre expectations through use of props.
What intertextuality references can be found in this advert?
Low angle shot of the camera that pans upward showing a dragon. The effect of this makes dragon seem powerful menacing. The preferred reading of this could be this dragon is a boss within the game. This appeals to audiences my representing challenges they might face whilst playing the game making the game exciting. An oppositional reading of this could that it appeals to its audience through intertextuality references. Through use of Knights,swords and dragons has references to Game of Thrones which could appeal to its audiences through the addition of these elements.
Explain the final point on Game of War?
Next there is medium shot of the knight running through a battlefield with explosions in the background. Using explosions and fast paced editing reflects the intensity of the game. This idea is reinforced with high tempo music accompanied with high tempo music fulfilling genre and narrative expectations of action audiences.
When was the Virgin Money Advert released?
2013
Who is Virgins Audience?
Mass audience that falls under the demographics grading DE for people who are getting into banking. Also appeals the fans of superheroes through intersexuality references.
Explain the layout and how colour is used in this advert ?
Poster divided in two sections with a plain squirrel with a grey background and another squirrel with a superhero costume with a pink background. The effect of the colour grey creates a binary opposition in sense the grey makes the poster seem dull and boring. The bright pink makes it seem more inviting creating a warm feeling the audience should feel when choosing virgin
How is costume used in this Ad?
There medium long shot of squirrel in a red cape and mask dressed like a superhero. This poster appeals to audience through intertextuality references in the sense of superheroes making you feel safe and secure which is the feeling virgin appeals to when they trust them with there money.
What is another meaning of the costume ?
The costume has a polysemic meaning which is through superhero mask hides the identity of the squirrel linking to the idea of protectionism. This appeals to the audience though personal id ritzy by reinforcing there own values of protectionism of superheroes when dealing with money
What is the effect of using a squirrel?
Using a squirrel connotes the idea that it is good at looking after its nuts. The choice of animal appeals to its audience by choosing virgin they will look after your money efficiently in the same way squirrels do with nuts. This is reinforced through the mode of address “Nobody quite looks after your nuts like Virgin Money” creating a sense of safety and security. This appeals to its audience through learning, allowing them to gain knowledge about Virgin making them feel confident handling there money.
