Audience Positioning and Binary Opposition Flashcards
What is Audience Positioning?
The way the writer positions themselves and the reader(s)
What is Direct Address?
Speaking directly to the reader
What person pronouns will be used in Direct Address?
2nd person pronouns
Give an example of a 2nd person pronoun
You
What is Synthetic Personalisation?
When a writer is friendly and makes assumptions about the reader
What is an Inclusive Address?
Putting readers of the text on the same level as the writer
What person pronouns will be used in Inclusive Address? Will they be singular or plural?
1st person pronouns. They will be plural
Give 3 examples of 1st person pronouns
We, us, our
What is Register?
A style of language determined by context
What would be the effect of a Colloquial Register on the writer?
They will seem more informal and friendly
What would be the effect of a Technical Register on the writer?
They will seem more authoritative and knowledgeable
How many methods can you position your audience in?
4
Name the 4 audience positionings
Above us, With us, Among us, Against us
What does it mean if the writer is positioned as above us?
They are an expert and are informing the reader
What person pronouns will be used in an above us positioning?
2nd person pronouns
What does it mean if the writer is positioned as With us?
They are addressing us as having the same ideas
What person pronouns will be used in a With us positioning?
1st person pronouns
What does it mean if the writer is positioned as Against us?
They are talking to opponents of their ideas
What person pronouns will be used in an Against us positioning?
3rd person pronouns
What does it mean if the writer is positioned as Among us?
They are talking at the same level of the reader
What person pronouns may be used in the Among us audience positioning?
1st person pronouns
What is Binary Opposition?
Creating a contrast between two topics and talk about them together
Who created the concept of the ideal reader?
Fairclough
How might writers construct their ideal reader?
By using certain language to position themselves
