Attitudes et changement d'attitudes Flashcards by Avenard Florence | Brainscape

Q

Définition attitude

A

prédispositions acquises à répondre durablement vis à vis d’un objet

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Q

Les composantes de l’attitude

A

affective
cognitive
comportementale

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Q

Les objectifs de la communication persuasive

A

être compris

- être cru

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