Attitudes & Attitude Change Flashcards
In a two-component model, an attitude
consists both of a mental readiness to act and an evaluative response
In a three-component model, an attitude consists of
beliefs, feelings and a tendency to act
Automatic judgements are to attitudes as
implicit measures is (are) to explicit measures
The correspondence between attitudes and behaviour varies according to
the strength of the person’s identification with the group in question; what extent the attitude is accessible; whether the person’s attitude is expressed at home or in public
The theory of planned behaviour extended the theory of reasoned action by
adding the variable of perceived behavioural control
Ian is a loyal fan of an Olympic champion who is also called Ian. Although he is small, Ian joins the
school’s swimming squad, determined to become another big ‘Ian’ in swimming history. According to
the theory of planned behaviour, a crucial element in predicting success from Ian’s new sporting
attitude will be
his belief that he can carry out his training schedule
Since the day Ben met Sandra at work, he has not liked her. Ben has always thought Sandra was
arrogant and rude, especially towards him. As Ben sees Sandra every day at work, he has been
reminded over and over again of how arrogant and rude she is. Sandra found out what Ben thought of
her, and made a conscious effort to act nicer to Ben, and also towards others around the office.
Although others have noticed that Sandra has changed remarkably for the better since she started
working there, Ben cannot see this and maintains his negative perception of Sandra. Ben’s attitude
towards Sandra demonstrates that
the accessibility of attitudes can produce insensitivity to change
Carla has helped out at Open Day at the university for the last two years. However, she has never
been a charity collector on the main street. For which activity is she more likely to volunteer thisyear?
Open Day
As our attitudes are formed, factors such as ‘mere exposure to the object of our attitude’ and
‘conditioning’
are evidence of direct experience
What are the three general variables involved in persuasion according to the Yale approach to
communications theory?
The source, the message, and the audience
Dr Kurt Krop, leading biochemist, is to address other scientists to support his drive to secure
government funding for developing genetically engineered tomatoes. A very good tactic to get their
backing is to
deal with anti-GE arguments as well as pro-GE arguments
A distributor of security alarms keeps telling you daily on the radio that ‘you don’t just need one –
you need two! One for the house and one for the car.’ Hearing this every day is likely to make you
begin to believe that this is true
The elaboration-likelihood model of persuasion proposes that
there are two routes to persuasion: central and peripheral
Harold opts for the ingratiation tactic in asking Flora out on a date. He
compliments her on her new hairstyle
A representative from a radio station calls you up, saying that they are doing some ‘market
research’ about the sorts of listeners that tune into their station. The representative just wants to ask
you what your favourite song is right now. When you give him your answer he thanks you for your
time and hangs up. A week later the same representative calls up and asks if they can now conduct a
20-minute interview with you about the music you listen to and what you would like to hear on their
station. The radio station is using
the foot-in-the-door tactic
