Attitudes Flashcards
1
Q
What are Attitudes?
A
Attitudes are lasting evaluations of various aspects of the social world that are stored in the memory.
2
Q
What are Beliefs?
A
Beliefs refer to the cognitive component of attitude and forms the ground on which attitudes stand, such as belief in God, democracy, political ideology, etc. Beliefs are cognition or thoughts about the characteristics of objects.
3
Q
What are the different components of Attitude?
A
The different components of Attitude are: Affective Component (feelings) Behavioral Component (actions) Cognitive Component (thoughts, ideas, etc)
4
Q
What is Persuasion?
A
The process through which one or more people attempt to alter the attitudes of one or more people.
