Attitudes Flashcards
(24 cards)
What did Lapierre challenge in his study?
Predictive ability of attitudes
Who conducted a qualitative study on attitudes towards Chinese travellers across America?
Lapierre 1930
What was a cause for concern with Lapierre’s 1930 study?
Doesn’t say why he expected to find prejudice and gives little sense about attitudes as a product of larger society
What do many other theorists assume about attitudes?
They are pre-dispositions and psychological tendencies within a person
What were the results attained in Lapierre’s study?
Only one instance of prejudice in 252 establishments
Which theorist argues that attitudes are learned?
Allport
Who takes issue with attitude research?
Potter and Weatherill from a discursive stance
What does Manstead’s study of breast and bottle feeding confirm?
The predicted power of theory of reasoned action
What do Potter and Weatherill argue about attitudes?
Attitudes and objects in the world cannot be separated from the social
What have attitudes traditionally been conceptualised as?
Hypothetical constructs consisting of thoughts, feelings and behaviours
In response to criticism of Lapierre’s work who introduced the theory of reasoned action?
Fishbein and Ajzen
Whose research did Potter and Weatherill critique?
Marsh’s
Attitude surveys may look at people’s attitude to power but what do surveys fail to do?
They don’t deal with power itself
Why do Potter and Weatherill say it is fruitless to try and measure attitudes as if they were isolated entities?
Because they are fluid and not fixed
What do Potter and Weatherill argue with regard to agency structure?
Attitudes are active constructions formed in talk which is highly contextualised and individuals actively make sense of the world but their choice of positions are constrained by socially available positions
What type of study did Lapierre use?
Field experiment
What does attitude research assume?
Attitudes are already in a person’s head
How did Lapierre’s results compare to a follow up study?
Incompatible as 92% of 108 establishments would not accept Chinese guests
Which theorists believe that attitudes are not learned?
Eagley and Chaiken
What was Marsh’s study of?
Coloured immigrants and their own interviews with white middle class New Zealanders and Polynesian immigrants
What is the main premise about attitudes?
They cause behaviour
Which three constructs make-up theory of reasoned action?
Behavioural intention
Attitudes
Subjective norms
What are used to measure peoples attitude?
Questionnaires and Likert type scales
What is theory of planned behaviour?
‘her planned behaviour will be affected by her perceived behavioural control’ eg she may not be able to breastfeed due to lack of milk or pain so her planned behaviour is outside her control
