Attitudes Flashcards
Attitude definition
Enduring evaluation, positive or negative of people, objects and ideas
What do positive and negative attitudes cause
**Positive **cause motivation and persistence in a task
Negative cause lack of effort and effect the team
Attitude can be towards
An object , event , person
Triadic model
CAB , cognitive (beliefs), affective (emotions,feelings), behavioural (behaviour)
Example of cognitive attitude
“I dislike weight training because it causes muscle bulk”
Example of affective attitude
“I find muscle bulk attractive”
Example of behavioural attitude
“I will do some weight training at the gym”
How do we learn our attitudes
past experiences, conditioning, peer groups, socialisation (Social learning theory)
How do we measure attitudes
Questionnaire, interview , observation
Positive attitudes are important for motivation, negative attitudes are bad. How do we change negative attitudes ?
Persuasive communication
Cognitive dissonance
Persuasive communication theory (changing attitudes)
MRS P
MESSAGE needs to be clear, logical and backed up by facts
RECIPIENT needs to be open to change and *persuadable *
**SITUATION **needs to be the right time and place
PERSUADER needs to be a significant other who is trustworthy
Cognitive dissonance theory
(changing attitudes) PART 1
ATHLETE BELIEVES THEY ARE THE FITTEST SO DOESN’T COME TO TRAINING (negative attitudes)
So coach should create conflict so the triadic model is no longer in line (DISSONANCE). E.g. show data proving they are not the fittest
= makes the athlete uneasy due to mixed components causing them to **change their attitude **
= triadic model is back in line = CONSONANCE
Basically the coach changed his Cognitive attitude causing dissonance, this causes cognitive unease and so the performer also changes their Affective and behavioural attitude = consonance
What are some ways we can create dissonance ? Part 2
**COGNITIVE **
Updating knowledge or providing factual information changing their beliefs e.g. statistics showing they are not the fittest athlete on the team
AFFECTIVE
Providing a new positive experience e.g. move athlete into a better more talented group making sessions more fun
**BEHAVIOURAL **
- Use of reinforcement (pos or neg) to modify behaviour
- demonstration of desired attitude by significant other / role model