Attitudes

Question 1

What is persuasive communication?

Answer 1

Using verbal and visual guidance to change a component of an individuals attitude

Question 2

Ways to make persuasive communication more effective

Answer 2

Status of persuader
Is the recipient open to change
The message
The situation

Question 3

What is cognitive dissonance?

Answer 3

Cognitive dissonance uses emotional conflict to change an individuals attitudes

Question 4

Conflict/dissonance is created when:

Answer 4

• Two or more components (cog, aff, beh) differ
• One of the three components need to change (cog is easiest)
• Persuasive communication is used to introduce new information that challenges current opinion (cog)
• Positive experience used to change affective component
• Conflict brings about desire to change
• The greater the level of conflict the greater the drive for change.

Question 5

Attitude definition

Answer 5

A learned emotional and behavioural response to a situation. E.g. I like physical activity (emo) so I play sport (beh)

Question 6

Things that impact attitudes:

Answer 6

Role models/SO
Peers/friends
Parents/family
Media
Religion

Question 7

Define the cognitive component of an attitude

Answer 7

An individuals beliefs and knowledge, formed through past experience and others. E.g. physical activity is good for you.

Question 8

Define the affective component of an attitude

Answer 8

An individuals emotional response/whether they like it or not. E.g. I like physical activity.

Question 9

Define the behavioural component of an attitude

Answer 9

An individuals actual behaviour/how they respond. E.g. I participate in physical activity.