Attitude Flashcards
What is the predominant demographic profiling for Attitude?
Male, 25-39 age, left wing, social grade ABC123
How might the typical Attitude readership be described?
- Dynamic
- Affluent
- Fashion conscious
- Financially prosperous
- Early Adopters/Trendsetters
What is meant by pink pound/pink money?
Describes the high levels of purchasing power of the LGBT community
What is meant by audience positioning?
The way in which media products place audiences in relation to a particular point of view. Audiences may be positioned to adopt a specifically ideological perspective
What are 3 theories that can be linked to the representation and audience of Attitude?
- Gauntlett; pick and mixing identity
- Butler; gender performativity, representations of gay men and women
- Queer theory; fluidity of sexual identity
What is Butler’s theory in relation to Attitude?
Focuses on the ideologies that gender and sexuality are social constructs; Butler argues that heterosexuality is constructed as normal and the media has limited representations of homosexuality
What is queer theory?
Queer theory challenges the traditionally held assumptions that there is a binary divide between gay and heterosexual, suggesting that sexual identity is more fluid
What historical/contextual points could be referenced when discussing Attitude and the LGBT community?
- Buggery Act
- Homosexuality diagnosed as a mental health issue
- Illegal to promote homosexuality
- 2004 civil partnerships act
- Equality Act 2010
- Prince William on Attitude 2016
- Northern Ireland marriage law repealed 2019
How are gay men dominantly represented in Attitude online?
Hypersexualised; most images of men are topless and in provocative poses. There is a website tab titled “Boys” which is dedicated to this type of content
Is Attitude diverse?
Attitude shows diversity with gender expression, sexuality and ethnicity; however, body types are often unrealistic and there is a lack of representation of males who aren’t muscular and attractive
Many of the front page articles are stories about LGBTQ prejudice. What does this suggest?
Articles featuring prejudice and attacks on gay people reinforce the ideology that gay people are still a threatened and marginalised group in society
The cover boys on Attitude are sometimes straight males. How are they represented by Attitude?
Straight actors/models are represented and codified in a way that specifically appeals to a gay male audience. For example, the voyeuristic shots of Cristiano Ronaldo in tight fitting underwear presents an appealing fantasy to the gay target audience
