Adbusters Flashcards
What is the context of Adbusters?
- Canadian company
- Not for profit
- Pro-environment organisation
- Anti capitalist
- Established in 1989 by film makers Lasn & Schmalz
How do Adbusters describe themselves?
They describe themselves as a “global network of artists, activists, writers (..) educators and entrepreneurs who want to advance the social activist movement of the information age”.
They are devoted to challenging consumerism
What does the magazine mostly consist of?
Subvertisements (anti-advertisements) that spoof popular adverts
What is the distribution pattern for Adbusters?
A bi-monthly publication (6 times a year) with US, Canadian, Australian and UK editions
What are the basic ideologies of the “Save the planet, Kill Yourself” page in Adbusters magazine?
The basic ideologies are concerned with becoming less self absorbed and more environmentally conscious; and challenging humanity’s ignorance of its impact upon our world
What can be suggested from the lexical choices used in “Save the planet, Kill Yourself”?
It may be referring to the killing of our individual flaws that are destructive to ourselves and the environment. The choices are most likely selected with the intention to be harsh and shocking in order to emphasise the importance of the message - saving the planet
How does “Save the planet, Kill Yourself” contrast a typical magazine page?
It moves away from the focus on vanity and self absorbent behaviour by explicitly highlighting the flaws in our beliefs and attitudes to the world rather than our appearance and minor personal dilemmas
Adbusters is an independent print magazine. What is meant by an independent print magazine?
A magazine which is published without the financial support of a large corporation. This usually means that the magazine is lead in an exploratory, non commercial direction.
