Attention controlled Flashcards
Attention
allocates mental resources
scarce resource that needs to be learned effectively
ability to focus on specific stimuli or locations
What kills attention?
technology
Times Square demo
25-30 ads portrayed but you actually don’t remember any or only 2-3
Visual search paradigm
actively looking for a specific target among a visual scene which has other distractors
eg; find the blue ‘L’ amongst red ‘L’
eg; find blue ‘L’ amonst different letters of both color blue and red
Results of visual search paradigm
Controlled attention (multiple features) had a longer reaction time than automatic attention (one feature)
Controlled attention
where you choose to put your attention
Automatic attention
anything different by 1 feature
System 1
automatic processing
System 1 features
automatic. constantly monitoring environment
forms quickly
not controlled. no danger
System 2
controlled processing
System 2 features
controlled.focuses our attention
slow. conducts complex computations
effortful. effortful mental activities
serial. proceeds in with an orderly set of steps
Subtypes of controlled attention
- selective/focused
- divided
Subtypes of automatic processing
- orienting
- preattentive
Example of automatic processing
finding red umbrella amongst black umbrellas
Example of controlled processing
finding the ‘and’ in a text