attention Flashcards
what does it mean by attention is goal directed
attention is deployed to achieve something e.g. finding someone in a crowd
how does attention vary in effort
- it can be very easy or more difficult
what is an example of a serial search
where’s wally
visually similar distractors
how can attention be shifted
the spotlight metaphor
what is the spotlight metaphor
attention can be directed to a particular point of focus
how can we shift attention
- scanning from left to right
- in visual search, attention and eye movements are often coupled but you can shift attention without moving eyes
how can attention be zoomed
the zoomed lens metaphor
how is attention selective
- attention as a filter
- e.g decide to focus on one convo at a party, ignoring another so filtering out other things
- attending to one thing
how is attention limited
- attention as a resource
- difficult to listen to 2 people at the same time
- limited
how can attention be captured
- you control your attention
- attention will be captured by things that are similar even if not intended
how can attention be divided
- between modalities e.g. listening to one thing and looking at another
when did modern research into attention start
1950s
why is it referred to as modern research
- follows a paradigm shift from behaviourism to cognitivism
- cognitive revolution
who is the founding father of modern attention research
Donald Broadbent (1926-1993)
what did broadbent find particularly interesting
air-traffic control as it’s attention-demanding
how did broadbent 1952 research whether we can understand 2 simultaneous messages
- presented pps with a grid with 5 locations, symbols placed in some locations
- presented a stimuli- played through head phones simultaneously
- messages had instructions e.g. is there a heart on condition 1
- had various conditions - e.g. only answer 1 question and ignore the other
what results did broadbent get from his research
only 50% of the questions were answered correctly
how did cherry 1953 research how we listened to 2 messages simultaneously
- the cocktail party problem
condition 1 - 2 messages same speaker played to both ears
- repeat one message and ignore the other
- found task was very difficult but possible after many repetitions
condition 2 - 2 messages by same speaker but played to different ears
-dichotic listening
what did cherry 1953 find
- easier to be able to attend to 1 ear
the irrelevant message - no words or semantic content reported
- change in language not noticed
- reversed speech was sometimes recognised
- change from male to female or to pure tone was recognised
- suggests basic physical stimulus characteristics are processed
what is the selective filter in broadbents filter theory
identifies information for further processing
- the filter uses physical stimulus properties as the basis for slection
what is the STM store in broadbents filter theory
- info from multiple sensory inputs enters STM store
- aka sensory register, immediate memory, iconic/echoic memory
- processed physical stimulus properties e.g. location and pitch
what is the limited capacity channel in broadbents filter theory
- a serial processor
- can only process one thing at time
- current term is the focus of attention in working memory
what is the order of broadbent’s filter theory
- senses, STM, selective filter, limited capacity channel
what is broadbent’s filter theory referred to as
early selection theory
what is early selection in broadbent’s model
selective filtering takes place before full meaning analysis can occur in the limited capacity channel
how many channels of information is there
2 e.g right v left ear
what is the own-name effect Moray 1959
1/3 pps noticed own name if it was presented in the irrelevant ear suggesting it was analysed
what is message switching Treismam 1960
- if message switches from one ear to another they will repeat the meaningful message even when presented to the shadow ear
conditioning with electric shocks
-phase 1 words paired with electric shocks
- phase 2 - words presented in irrelevant ear
- found words affect skin conductance responses suggesting they understood words
what is attenuation theory - Anne Treisman
- filter not completely selective
- explains failures of early selection - some concepts are more readily available so make it through the filter
what did Deutsch and Deutsch 1963 suggest
- meaning is analysed before input is filtered
- processing of perceptual input is automatic and it is not capacity limited