attention Flashcards
what is attention
cognitive function that focuses on some external or internal stimuli, at the expense of fully processing other information
how does attention act as a filter
some neural resources are allocated to analysis of particular information, attenuation of inputs from concurrent channels
what is the cocktail party effect
attention is directed to gossip hear behind you and lose some details from your own conversation, except the salient information
when present different dialogues in each ear, which dialogue is accurately reported
dialogue subject is asked to attend to is accurately reported, and only some information (salient info, not details) of other dialogue can be reported
what information is (a) conscious, (b) preconscious, (c) subliminal
(a) strong enough and payed enough attention to
(b) strong enough, but didn’t pay enough attention to
(c) not strong enough
what information reaches threshold to enter into consciousness
only attended information
what influences the perceptual load (2)
- stimulus complexity
- presentation brevity
endogenous vs exogenous attention
endogenous -> voluntary tasks; consciously direct attention to particular aspect of environment
exogenous -> triggered by random environmental stimuli that attract attention automatically
other names for endogenous and exogenous attention
endogenous attention -> top-down attention
exogenous attention -> bottom-up attention
reaction time of endogenous attention
300 ms to a few seconds
ex of spatial endogenous attention and non-spatial endogenous attention
spatial -> right/left/up/down
non-spatial -> type of info (words/color -> stroop effect)
reaction time of exogenous attention
primed (expected) -> 75 ms
unexpected -> 400 ms (inhibition of return)
what is inhibition of return
impedes response because taking too long, so ‘ignores it’
overt vs covert attention
overt -> orientating head and eyes to stimulus
covert -> no head/eye movements, try to extract information
what does overt attention do to improve perception
aligns visual and auditory information
how did eye tracking technology work
small mirrors glued to eyes, mirrors redirected light to phototracing paper