Assessing Internationalisation - Bartlett And Ghoshal - Global Strategy. Flashcards
Key focus of strategy.
Cost minimisation.
Decisions are likely to be
Highly centralised to ensure efficiency and consistency.
Overeas businesses are?
Subsidiaries.
Businesses are…
Heavily dependent on the domestic business for their resources and skills.
Key factor for choosing this strategy.
The ability to reach economies of scale and efficiency,
Strategy is common with
Markets where demand is the same/similar across the world.
Outline global strategy.
Firms sell standardised products across all regions around the globe.
Difference between international and global.
Internatal - minor adaptions to the product.
Global - no adaptions.
International - mainly centralised decisions but some interaction brtween regional and domestic companies when deciding.
Global - all decisions are central.
