3.7.1 SWOT analysis Flashcards
1
Q
Swot definition.
A
Strength.
Weakness.
Opportunities.
Threats.
2
Q
Swot internal and external
A
Strength and weaknesses - internal.
Opportunity and threat - external.
3
Q
Reason for swot
A
Analysing a business, its resouces and environment.
4
Q
Swot is commonly used where
A
In strategic planning
5
Q
Swot aims to discover
A
What a business doess better than its competitors.
What competitors do better.
Making the most of available opportunities?
6
Q
Swot supports
A
Strategic decision making.
7
Q
Strategies should be based around
A
Strengths and weaknesses.
8
Q
Key words.
A
Match and convert.
Match strengths with opportunities.
Convert weaknesses into strengths.
