Asch (1951) lines Flashcards
Sample
• The sample in Aschs research consisted of 123 male undergraduates.
The procedures.
• 9 confederates and one participant.
• they were shown lines and asked to pick which one matched.
•The 9 confederates often gave the wrong answer on purpose to see if the participant would go along with them.
•This study looked at how much peer pressure could make someone conform to the group’s incorrect choice.
Findings.
Asch found that about 75% of participants conformed to the incorrect answers given by the group at least once during the experiment.
This highlighted the power of social influence and the tendency of individuals to conform to group norms, even when they knew the correct answer.
Weaknesses (Artificial Environment)
1) Artificial Environment: The setting was not natural, which may affect the behaviour.
Weaknesses (Limited Sample)
2) Limited Sample: Mostly young male students, harder to generalise to all people.
Weaknesses (Ethical Concerns)
Ethical concerns: Participants may have felt stressful or uncomfortable due to the peer pressure
Strengths (Simple)
1) It used a simple task, which made it easier to understand.
Strengths (clear results)
It had very clear results and showed how group pressure can change individual opinons.
Strengths (Replicable)
Others can repeat the study easily.