AS research methods Flashcards
what is the independent variable?
the variable that the researcher manipulates.
may be divided into levels, sometimes referred to as experimental conditions
to provide a standard against which experimental conditions can be compared there may be a control condition where the IV is not manipulated at all
what is the dependent variable?
the variable that is being measured. the IV and the DV should be operationalised.
what is operationalisation?
defining the variables in such a way as to make them measurable
what are extraneous variables?
any variables (other than the IV) that COULD affect the DV (eg. participant intelligence)
what are confounding variables?
any variables (other than the IV) that HAVE affected the DV
laboratory experiments are carried out….?
in a controlled environment, allowing the researcher to exert a high level of control over the IV and eliminate any EV. the researcher can then measure the change in the DV caused by their manipulation of the IV. participants are randomly allocated to a condition. this means neither the experimenter nor the participant decides which condition the participant is placed in, an unpredictable method is used to decide.
3 advantages of laboratory experiments?
- high level of control possible means that it is easy to control for any EV and prevent them from becoming CV
- Because the researcher can manipulate the IV they can establish a cause and effect relationship between the IV and the DV
- A well-controlled laboratory experiment can be easily replicated. if the findings are similar to the original study than the results are reliable
2 disadvantages of laboratory experiments?
- strong chance of demand characteristics, this is a type of EV
- by establishing a high level of control over the IV and EV the experimental situation can lack mundane realism. this means the study does not have ecological validity
what is mundane realism?
the extent to which the experiment procedure reflects real life
what is ecological validity?
the ability to generalise the findings of research to the real world
field experiments are carried out…?
in the real world. the IV is manipulated by the researcher to see the effect on the DV
3 advantages of field experiments?
- more mundane realism and ecological validity than in a laboratory
- because the researcher can manipulate the IV a cause and effect relationship between the IV and the DV can be established
- less chance of demand characteristics because the participants might not even know that they are taking part in research
3 disadvantages of field experiments?
- much less control over EV and so the effect on the DV may not be caused by the IV but by these EV. this means the research is not valid (it is not measuring what it intends to measure)
- there is less control over the sample
- may be far more difficult to replicate
what is the sample?
people who are taking part in the experiment
In a natural experiment…?
the researcher takes advantage of a naturally occurring IV to see its effect of the DV
2 advantages of natural experiments?
- high level of mundane realism and ecological validity
2. very useful when it is impossible or unethical to manipulate the IV/sample in a laboratory or field experiment
3 disadvantages of natural experiments?
- less control over EV
- difficult to replicate
- far more difficult to determine cause and effect
quasi experiments contain..?
a naturally occuring IV that is a difference between people that already exists (eg, gender or age). the researcher examines the effect of this variable on the DV
(has same limitations of natural)
what is an observation?
when a researcher watches or listens to participants engaging in the behaviour that is being studied
what is a non participant observation?
when the researcher does not get directly involved with the interactions of the participants.
what is a participant observation?
when the researcher is directly involved with the interactions of the participants
what is a covert observation
when the psychologist goes undercover and does not reveal their true identity, they may even give himself or herself a new identity. the group does not know that they are being observed
what is an overt observation?
the researcher watches and records the behaviour of a group that knows it is being observed by a psychologist.
observer effects can occur as participants may change their behaviour when they know they are being observed, meaning the results are not valid.
what is a naturalistic observation?
when a researcher observes participants in their own environment and there is no deliberate manipulation of the independent variable.
what are the advantages of naturalistic observation?
- participants are usually unaware that they are being observed (covert observation) so there is a reduced chance of observer effects
- studies have high mundane realism and ecological validity
- useful when the deliberate manipulation of variables would be impractical or unethical
what are the disadvantages of naturalistic observation?
- impossible to have any control over extraneous variables
- problematic to try to determine the cause of a behaviour
- risk of observer bias. occurs when the observers know the aims of the study, or the hypotheses, and this knowledge influences their observations
what is a controlled observation?
researcher observes participants in a controlled environment and this allows for manipulation of the independent variable.
what are the advantages of controlled observation?
- cause and effect can be determined
- extraneous variables can be controlled for
- rich and complex information is obtained
what are the disadvantages of controlled observation?
- lower mundane realism and ecological validity
- observer effects could occur as participants usually know they are being observed (overt observation)
- there is a risk of observer bias
what is a self report?
when participants provide details of their own feelings, thoughts and/or behaviour to the researcher
what is a structured interview?
when all participants are asked the same questions in the same order
this provides quantitative data, which is data that can be counted or expressed numerically
what is an unstructured interview?
an informal in-depth conversational exchange between the interviewer and interviews.
provides qualitative data, non-numerical data that uses words to give a description of what people think/feel
what is a semi structured interview?
combines a mixture of structured and unstructured techniques (quantitative and qualitative data)
what are the advantages of interviews?
- complicated or sensitive issues are best dealt with in an interview.
- if participants misunderstand a question this can be clarified
what are the disadvantages of interviews?
- risk of interviewer effects. this can be unintentional and may even be a result of the interviewer’s appearance, manner or gender
- there is also a risk of social desirability bias. this is when people lie to present themselves in a positive light. this would mean the data lacks validity
- training is needed for interviewers and the process can be time consuming and expensive.
what are questionnaires
participants are given a written set of questions and instructions about how to record their answers.
questionnaires mainly focus on the individual’s behaviour, opinions, beliefs and attitudes.
what are closed questions?
-require participants to answer yes/no or choose from fixed responses (quantitative data)
researchers are able to collate and display the information collected easily
make it easy to compare specific response to questions the researchers wanted answered
what are open questions?
- allows the participant to answer in their own words (qualitative data)
- allows respondents to interpret the question as they wish to and develop their response with detail or depth
- allows the researchers to pursue a line of enquiry that they may not have predicted but which comes to light because of a response by an interviewee
what are the advantages of questionnaires?
- it is possible to collect a large amount of data relatively quickly and conveniently
- easy to score/collate when the questions are closed
- questionnaires are standardised so it is easy to replicate.
what are the disadvantages of questionnaires
- participants may misunderstand the questions and the researcher is not there to clarify
- can have a low response rate
- can have a biased sample as they are only suitable for people who can read and are willing and able to spend the time on them. certain types of people would be more willing to fill in questionnaires and so the sample may not be representative of the target population
what is a correlation?
a technique for analysing the strength and direction of the relationship between two variables, known in correlation as co-variables
what’s a positive correlation?
as one variable increases the other variable increases as well
what’s a negative correlation?
as one variable increases the other variable decreases.
the strength of a correlation is rated between…?
-1 and 1
0 - no correlation
-1 -strong negative correlation
1 - strong positive correlation