Application: Strategies to influence jury decision making

Question 1

What is one strategy which could influence the jury?

Answer 1

-Impression management by defendant in terms of how they dress and present themselves

Question 2

What is the aim of the impression management strategy?

Answer 2

To make a good impression for the jury and avoid being judged negatively.

Question 3

What is meant by witness familiarization techniques?

Answer 3

-Lawyers explain the court procedure to witnesses to try and reduce nerves so they seem more confident

Question 4

What has previous research shown to do with order of presentation of evidence?

Answer 4

-That ‘story order’ is more effective than ‘witness order’ as it allows the jurors to create a narrative for themselves

Question 5

How can using an expert witness help persuade the jury?

Answer 5

-As expert witnesses will be respected more by the jury and the jury are more likely to trust what they are saying as they are an expert in that certain field