ap unit 1 Flashcards
Operational definition
the statement of procedures the researcher is going to use in order to measure a specific variable.
Quantitative vs qualitative data
quantitative is numerical type, qualitative is non numerical, descriptive.
Descriptive research
these studies are used to describe general or specific behaviors and attributes that are observed and measured.
Case study
an observation technique in which one individual or just a few individuals are carefully studied in depth.
Survey method
self report data, relies on the individuals own report of their symptoms, behaviors, beliefs, or attitudes.
Observer effect
when people know they’re being watched, they are less likely to behave naturally.
Hawthorne effect
change in behavior due to the attention they are receiving from researchers, not manipulation.
Correlational studies
research used to see if two variables are related and to make predictions based on relationship.
Correlation coefficient
the direction of the relationship between the variable and its strength, helps us figure how closely other two things vary together, and thus how well either one predicts the other.
positive vs negative correlation coefficient
closer to -1 or +1 makes it a stronger relationship, if it’s closer to 0 it’s a weaker relationship.
Experimental method
the only way to establish that there is a cause and effect relationship between two variables is to conduct a scientific experiment.
Variables
anything that can vary or change, help test hypotheses.
Independent variable
treatment (x), the factor that the experimenter controls and manipulates. It’s believed to cause the change.
Dependent variable
measured (y), the variable that is being measured or tested in an experiment. It’s believed to change when an independent variable changes.
Confounding variable
a lurking variable, differences between the experimental group and the control group other than those resulting from the independent variable.
Population
includes all the individuals in the group to which the study applies.
Confederate
individuals who seem to be participants but in reality are part of the research team.
Representative Sample
a group that closely matches the characteristics of its population as a whole.